Close

News

Biolage R.A.W. Fresh Recipes Offer Personalized Treatments

by MODERN Staff | July 17, 2019 | Matrix | Shampoos and ConditionersSpa Products

Matrix's Biolage R.A.W. Fresh Recipes is a custom-crafted salon treatment option that empowers the hair professional to offer numerous combinations of natural hair care solutions for any salon client, whether hair is dry, frizzy, coarse, damaged, fine or suffering from product build-up.

Biolage R.A.W. Fresh Recipes are designed to offer a completely customized, professional-only, backbar cleansing and treatment experience.  

Each treatment begins with two base formulas—Biolage R.A.W. Cleansing Juice or the Biolage R.A.W. Treatment Milk. These formulas serve as foundations for the final recipes.

Stylists can then reach for any combination of six natural-origin mix-ins to whip up blends based on the client’s needs.

The mix-in ingredient lineup offers something for every hair type:

  • Aloe Jelly-Volumizing Gel
  • Coconut Syrup-Strengthening Repair Serum
  • Jojoba Essence-Softening Oil
  • Glycerin Spread-Smoothing Cream
  • Kaolin Crumble-Exfoliating Scrub
  • Corn Dust-Texturizing Powder

When combined with the liquid base formulas, stylists can guarantee a personalized and enjoyable experience for each and every client, the company says. 

To top off each recipe, stylists have the option to add one or more of three fragrance oils to create a truly sensorial cleansing and conditioning treatment.

Frangrance blend options:

  • Ginger root patchouli with lively ginger root and grapefruit
  • Pink peppercorn eucalyptus with spicy peppercorn and cinnamon bark
  • Sandalwood jasmine with calming sandalwood and jasmine

Biolage R.A.W. Fresh Recipes services are treatments that can be created in less than one minute the company says. 

“It’s exciting to see Biolage R.A.W. evolving to keep up with the trends in client preferences,”Biolage Brand Ambassador Eric Vaughn says. “The wholesomeness of Biolage ingredients has always appealed to my clients. Now with Biolage R.A.W. Fresh Recipes, the brand is getting even closer to its roots. It’s exciting to be able to offer my clients a natural, personalized salon experience that produces results after just one visit.”

The Biolage R.A.W. Fresh Recipes kit comes with everything stylists need to get creating, including a space-efficient tray, mixing bowls, measuring spoons and whisks. Powder ingredients come in pre-measured sachets to save time, and the fragrance oils are easily dispensed drop-by-drop. The kit also comes with a recipe book of 10 starter recipes, including Uplifting Cleanser, Recover Softening Oil Cleanser, Uplifting Foaming Treatment and Repairing Oil Treatment–and the recommendations of at-home Biolage R.A.W. retail products that pair with the recipes. 

Read more about
Ecru Texture Dry Texture Spray

News

Ecru Dry Texture Spray

Ecru New York

Holiday parties and statement hairstyles are around the corner! For added volume, ECRU New York Dry Texture Spray delivers a weightless, ultra-dry formula creating invisible texture and volume.

Load More