Alex Faction is a certified makeup artist and licensed hairstylist based in Los Angeles. He has worked on a variety of celebrities including Jennifer Lopez, Chris Brown and Brandy Cyrus, but he’s best known for his special-effects makeup artistry. He has made a full-time career out of his Instagram presence and credits social media for the countless opportunities he’s been able to experience.
Specialty: Mens, makeup, personal styling
Top-performing post: Skull FX Makeup
Favorite apps: Enlight, Photoshop, Facetune
I follow: @hairgod_zito @makeupbymario @rebeccataylorhair @guy_tang @georgepapanikolas
Pro tip: Consistency.
Hidden talent: I can do a full face of glam on a client in 25 minutes
Fun fact: If we played Super Smash Bros or Mario Party together I would probably win.
My audience follows me because: No idea but I love them for it.
How social media changed my life: I have been given countless opportunities through sharing my Instagram and YouTube education, including connecting with incredible people and brands I love.
My first @modernsalon feature: I went to beauty school with MODERN’s editor in chief @alisonalhamed and she shared my work in the early days of me learning my skillset. I’ve come a long way since then, but I’ll never forget the first repost.