Alex Faction is a certified makeup artist and licensed hairstylist based in Los Angeles. He has worked on a variety of celebrities including Jennifer Lopez, Chris Brown and Brandy Cyrus, but he’s best known for his special-effects makeup artistry.  He has made a full-time career out of his Instagram presence and credits social media for the countless opportunities he’s been able to experience.

Alex Faction


Los Angeles

Specialty: Mens, makeup, personal styling

Top-performing post: Skull FX Makeup

Favorite apps: Enlight, Photoshop, Facetune

I follow: @hairgod_zito @makeupbymario @rebeccataylorhair @guy_tang @georgepapanikolas

Pro tip: Consistency.

Hidden talent: I can do a full face of glam on a client in 25 minutes

Fun fact: If we played Super Smash Bros or Mario Party together I would probably win.

My audience follows me because: No idea but I love them for it.

How social media changed my life: I have been given countless opportunities through sharing my Instagram and YouTube education, including connecting with incredible people and brands I love.

My first @modernsalon feature: I went to beauty school with MODERN’s editor in chief @alisonalhamed and she shared my work in the early days of me learning my skillset. I’ve come a long way since then, but I’ll never forget the first repost.

Click here to the see the full list of this year's MODERN SALON 100.