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Alfredo Lewis is a colorist based in Los Angeles and we’ve come to know him for his awesome hair videos where he showcases he collabs, color skills and on-camera personality. Fun fact? He’s a master of the timer: he can do a full balayage in 30 minutes and can edit a hair video in 30 minutes flat! His audience has come to rely on his humor-meets-education approach to content and he responds to almost every comment on his posts. 

Alfredo Lewis
@alfredo_lewis
Salon Republic Beverly Hills, California
Specialty:
balayage and hair videos

Top-performing post: It was a video about new Biolage Color that doesn’t come out until this fall. It’s very different in that it looks almost like a mud masque for the hair and you add hot water. We added humor to capture the uniqueness of this technology. To date it has more than 7 million views.

Favorite apps: InShot for videos to edit and create content. Split Pic Pro for collages.

I follow: @prettylittleombre @tabathacoffee @lisalovesbalayage @samvilla

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Pro tip: I look at my channel as a show. We all know that Game of Thrones was Sunday 9 pmso I try to keep a set post schedule. Weekdays 7 am and weekends 10 am. When I stick to a schedule, I get into the algorithm and my posts do better.

Hidden talent: I can do a full balayage in 30 minutes and process in 15. I can do 3 clients at a time. I can edit a hair video in 30 minutes.

Fun fact: I can convince someone to do almost anything.

My audience follows me because: My audience loves that I mix humor with education and that I create videos and new content all the time to keep them coming back. I interact and respond to almost every comment. I also show the real deal.I post my true life doing hair love it or hate it and I don’t delete negative comments unless they are hurtful to a model. Keep it real.

My first @modernsalon feature: The first time was a collaboration I did with @mustafaavci @asil and @unfaderoyen, it was an octopus-inspired look. MODERN posted it within an hour of us putting it out, soon after all other feature pages followed. It was a happy moment!

Click here to the see the full list of this year's MODERN SALON 100.