Stylist Spotlight

2019 MODERN SALON 100: Casey Powell @updoguru

by Jamie Newman | August 1, 2019

Do you ever get ideas that you swipe aside because you think they are too crazy or out there? Casey Powell (@updoguru) will convince you otherwise. Her very first bobby pin sculpture hairstyle, an aesthetic she has become synonymous with and widely recognized for, took her career to the next level. “I remember feeling nervous [posting it on Instagram] but thought it was too cool not to,” she says. “I’m so grateful everyone enjoys my weird art!”

Casey Powell


Modern Classic Beauty, Jacksonville, Florida

Specialty: Updos, bobby pins

Top-performing post: My very first bobby pin creation. Originally, I posted it not knowing if it was too much or if anyone would like it. I remember feeling nervous but thinking it was just too cool not to!

Favorite apps: Photoshop to edit out random hairs or healing any blemishes on clients/models, Snapseed to take out shadows from backgrounds and expand the picture if it’s too close cropped.

Who I’m following: @blushandmane, @ryogiimaizumi, @omarantoniosebastian, @georgiykot @zachkilian

Pro tip: I like to use natural light by shooting in front of a big window and I make my caption either something heartfelt, a play on a funny meme or make it informational and then tag a location that might have something going on related to the hairstyle.

Hidden talent: Putting on eyelashes! I always get asked about them. I use this product line called Lashify to put false lashes on.

My audience follows me because: I’m so grateful everyone enjoys my weird art! The bobby pin sculpture updos are definitely the fan fave.

How social media changed my life: I’ve gained so many super talented and supportive friends! It’s made the world a smaller place, giving me more opportunities to travel, opened the door for many awesome collaborations and even got me on stage doing hair!

My first @modernsalon feature: I’m pretty sure I cried. It was just such an amazing feeling to have my artwork recognized and then reading everyone’s comments. Seriously, every time I need a pick-me-up I go back and read it.

Click here to the see the full list of this year's MODERN SALON 100. 

TRENDING: The French Bob


TRENDING: The French Bob

by Anne Moratto

Leave it to the French to inspire a haircut so chic, it’s truly timeless. It’s a look that never goes away and when you see it, you know it. And lately, we’ve been seeing it everywhere.

Find out why over 400,000 subscribers love our newsletters

Valsamis used GL Tapes from Great Lengths to give this braid depth and thickness.


Add Extensions to Give Braids Dimension

by Mary Kaleta

When looking to add fullness and volume to her braided styles, artist Alison Valsamis (@braidedandblonde) uses extensions. In this video tutorial, Valsamis incorporated Great Lengths' GL Tapes to give this 3D pull-through braid extra depth.

Salon Career Path: Coming Home

Salon Career Path: Coming Home

by Staff

Never did I think this country boy who made all the wrong choices early in my career and personal life would be able to impact so many other people’s careers.

Salon Career Path: Personal Makeover

Salon Career Path: Personal Makeover

by Staff

"I’m coming up on my five-year Ulta-versary and I’m celebrating some milestones: I am 100% debt free, have paid off two cars, received five promotions, joined the education team, earned Elite Salon Professional status, and I am house hunting for my very first home." - BAILEY RICHARDSON


In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

Load More