Close

Stylist Spotlight

2019 MODERN SALON 100: Marina Sellecchia @colorbymarina,

by Maggie Mulhern | August 1, 2019
 -

Marina Sellecchia, @colorbymarina, says that sharing formulas is really her tip to success. When it comes to posting in general, Sellecchia advises to think quality over quantity. “Don’t just post because you think you’re supposed to. Post what you’re proud of, what truly represents you, your work and your target audience.”

Marina Sellecchia

@colorbymarina

Carmine & Co, Warrington, Pennsylvania

Specialty: Balayage and lived in color

Top-performing post: it was a formula breakdown post on a brunette that I did that I shared this past April. It got almost 3K likes and 1.2K saved it. That’s my biggest post to date! I think it did well because people like to see what I use and how I achieve the looks that I share on my page. I know I find it interesting to see fellow stylists’ techniques!

Favorite apps: Facetune for whitening/blurring the background, SplitPic for doing side by sides of my before and after photos.

People I’m following: @prettylittleombre, @coloredbycaitlin, @the_blondologist, @styledby_debbe, @danielleemilie

 -
Pro tip: My motto is always quality over quantity. Don’t just post because you think you’re supposed to. Post what you’re proud of, what truly represents you, your work and your target audience. Be genuine!

Hidden talent: I love color corrections. They’re so challenging but keep me on my game, and they’re so rewarding in the end!

Fun fact: I’m fluent in Italian.

My audience follows me because: I think they like to look at pretty hair and like my breakdowns and explanations of what I use and why. No BS, just sharing my love of creating beautiful hair!

How social media changed my life: I’ve been in this industry and at the same salon for 17 years! I built my book up pretty solid before social media was even around. I built it up the old school way by word of mouth and passing my business cards out. I started my IG page only a little over a year ago because I wanted a place to share my work that wasn’t on my personal page — which was private. Never in my wildest dreams did I imagine that in such a short time I would have more than 10K followers, meet some of the most amazing people in this industry, and best of all —  gain more of my dream clientele. Long hair, lived-in color is my passion and that’s now what people seek me out for. It’s amazing. My once steadily busy book has now reached a point where I’m so full that I can no longer take new clients. It’s so wild to me, but I am so, so grateful and blessed!

My first @modernsalon feature: I can remember it clear as day! It was one of my first big features, and I was so excited I was freaking out! It was a photo of one of my favorite blonde clients whose hair is a dream. Modern accidentally tagged someone else for the credit instead of me, but they quickly corrected it and then shouted me out in another post sharing my whole page - so sweet and very much appreciated.

Click here to the see the full list of this year's MODERN SALON 100. 

Salon Career Path: Opening New Doors

Salon Career Path: Opening New Doors

by Staff

There are thousands of powerful, personal salon success stories happening every day throughout the Salon at Ulta Beauty. Here’s an inspiring one—watch for more online and on social media, and inside special editions of insideLOOK!

Salon Career Path: One Team, One Dream

Salon Career Path: One Team, One Dream

by Staff

There are thousands of powerful, personal salon success stories happening every day throughout the Salon at Ulta Beauty. Here’s an inspiring one—watch for more online and on social media, and inside special editions of insideLOOK!

Salon Career Path: Balance and Structure

Salon Career Path: Balance and Structure

by Staff

There are thousands of powerful, personal salon success stories happening every day throughout the Salon at Ulta Beauty. Here’s an inspiring one—watch for more online and on social media, and inside special editions of insideLOOK!

Salon Career Path: Personal Growth

Salon Career Path: Personal Growth

by Staff

There are thousands of powerful, personal salon success stories happening every day throughout the Salon at Ulta Beauty. Here’s an inspiring one—watch for more online and on social media, and inside special editions of insideLOOK!

Salon Career Path: Family Values

Salon Career Path: Family Values

by Staff

There are thousands of powerful, personal salon success stories happening every day throughout the Salon at Ulta Beauty. Here’s an inspiring one—watch for more online and on social media, and inside special editions of insideLOOK!

Salon Career Path: All Things Beauty

Salon Career Path: All Things Beauty

by Staff

There are thousands of powerful, personal salon success stories happening every day throughout the Salon at Ulta Beauty. Here’s an inspiring one—watch for more online and on social media, and inside special editions of insideLOOK!

Videos

In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

TRENDING: The French Bob

Cut

TRENDING: The French Bob

by Anne Moratto

Leave it to the French to inspire a haircut so chic, it’s truly timeless. It’s a look that never goes away and when you see it, you know it. And lately, we’ve been seeing it everywhere.

Load More