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How To: Versatile Looks by Kevin Hughes Using Moroccanoil

by Katie Johns | August 14, 2019
<p>The model had a shorter shag with naturally curly hair with no color in it, Hughes says. So, he&nbsp;wanted to change her look up a bit. For this look, Hughes&nbsp;used tape-in extensions to extend her length and add highlights. After cutting the extensions to the desired length, he used a Moroccanoil flat iron to create 3D waves. He placed the iron close to the root so he was able to turn it 180 degrees and slide it down an inch or two. From there, Hughes turned the flat iron 360 degrees in the opposite direction, slid&nbsp;it down one or two inches and repeated throughout the entire hair strand. He finished by raking through the waves and applying Moroccanoil Mending Infusion.</p>
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The model had a shorter shag with naturally curly hair with no color in it, Hughes says. So, he wanted to change her look up a bit. For this look, Hughes used tape-in extensions to extend her length and add highlights. After cutting the extensions to the desired length, he used a Moroccanoil flat iron to create 3D waves. He placed the iron close to the root so he was able to turn it 180 degrees and slide it down an inch or two. From there, Hughes turned the flat iron 360 degrees in the opposite direction, slid it down one or two inches and repeated throughout the entire hair strand. He finished by raking through the waves and applying Moroccanoil Mending Infusion.

Photo courtesy of

Teddy Maki @teddymakistudio

<p>The model had super curly hair, but it wasn&#39;t&nbsp;very thick, so Hughes wanted to change the shape of the texture while adding length and fullness.&nbsp;To start, Hughes placed tape-in extensions throughout the model&#39;s head and razor cut the hair to the desired length. For the top pony, he used elastic thread to bind the hair at the top, and then used a ponytail extension. He waved her hair with a&nbsp;1 &frac14; inch curling iron, and left the last two&nbsp;inches of hair straight.&nbsp;</p>
2/4

Show All

The model had super curly hair, but it wasn't very thick, so Hughes wanted to change the shape of the texture while adding length and fullness. To start, Hughes placed tape-in extensions throughout the model's head and razor cut the hair to the desired length. For the top pony, he used elastic thread to bind the hair at the top, and then used a ponytail extension. He waved her hair with a 1 ¼ inch curling iron, and left the last two inches of hair straight. 

Photo courtesy of

Teddy Maki @teddymakistudio

<p>This model had very fine hair, and Hughes&nbsp;wanted a full high pony. First, Hughes took the Moroccanoil Color Depositing Mask in rose gold to color the extension ponytail. Then he used&nbsp;Moroccanoil Root Boost and Moroccanoil Perfect Defense throughout the model&#39;s hair to create texture and volume and blew dry her hair. After that, Hughes took a horseshoe-shaped section at the top of the head and crimped at the root then teased that section for extra lift. Hughes then pulled the model&#39;s hair up high and secured it and&nbsp;took the horseshoe-shaped section into the first pony, which can keep a lot of volume at the top. As the final step, Hughes secured the extension ponytail around the model&#39;s hair and used hairspray to hold the look.&nbsp;</p>
3/4

Show All

This model had very fine hair, and Hughes wanted a full high pony. First, Hughes took the Moroccanoil Color Depositing Mask in rose gold to color the extension ponytail. Then he used Moroccanoil Root Boost and Moroccanoil Perfect Defense throughout the model's hair to create texture and volume and blew dry her hair. After that, Hughes took a horseshoe-shaped section at the top of the head and crimped at the root then teased that section for extra lift. Hughes then pulled the model's hair up high and secured it and took the horseshoe-shaped section into the first pony, which can keep a lot of volume at the top. As the final step, Hughes secured the extension ponytail around the model's hair and used hairspray to hold the look. 

Photo courtesy of

Teddy Maki @teddymakistudio

<p>Hughes used the same model from Look 1 and used the existing texture to create an updo. First, he flipped her hair to a side parting and then sprayed Moroccanoil Dry Texture Spray at the crown and backcombed for volume. Secondly, he used Moroccanoil Molding Cream and took the ends of the hair from the crown section and knotted them.Next, he took&nbsp;a second section of hair below the crown section from the front sides all the way to the back about 1 &frac12; inches deep and knotted that section. He then took the remaining&nbsp;hair and repeated the same steps as sections one and two. As the last step, he pulled some soft tendrils out around the face for softness.&nbsp;</p>
4/4

Show All

Hughes used the same model from Look 1 and used the existing texture to create an updo. First, he flipped her hair to a side parting and then sprayed Moroccanoil Dry Texture Spray at the crown and backcombed for volume. Secondly, he used Moroccanoil Molding Cream and took the ends of the hair from the crown section and knotted them.Next, he took a second section of hair below the crown section from the front sides all the way to the back about 1 ½ inches deep and knotted that section. He then took the remaining hair and repeated the same steps as sections one and two. As the last step, he pulled some soft tendrils out around the face for softness. 

Photo courtesy of

Teddy Maki @teddymakistudio

<p>The model had a shorter shag with naturally curly hair with no color in it, Hughes says. So, he&nbsp;wanted to change her look up a bit. For this look, Hughes&nbsp;used tape-in extensions to extend her length and add highlights. After cutting the extensions to the desired length, he used a Moroccanoil flat iron to create 3D waves. He placed the iron close to the root so he was able to turn it 180 degrees and slide it down an inch or two. From there, Hughes turned the flat iron 360 degrees in the opposite direction, slid&nbsp;it down one or two inches and repeated throughout the entire hair strand. He finished by raking through the waves and applying Moroccanoil Mending Infusion.</p>
1/4
Slider

The model had a shorter shag with naturally curly hair with no color in it, Hughes says. So, he wanted to change her look up a bit. For this look, Hughes used tape-in extensions to extend her length and add highlights. After cutting the extensions to the desired length, he used a Moroccanoil flat iron to create 3D waves. He placed the iron close to the root so he was able to turn it 180 degrees and slide it down an inch or two. From there, Hughes turned the flat iron 360 degrees in the opposite direction, slid it down one or two inches and repeated throughout the entire hair strand. He finished by raking through the waves and applying Moroccanoil Mending Infusion.


Photo courtesy of

Teddy Maki @teddymakistudio

<p>The model had super curly hair, but it wasn&#39;t&nbsp;very thick, so Hughes wanted to change the shape of the texture while adding length and fullness.&nbsp;To start, Hughes placed tape-in extensions throughout the model&#39;s head and razor cut the hair to the desired length. For the top pony, he used elastic thread to bind the hair at the top, and then used a ponytail extension. He waved her hair with a&nbsp;1 &frac14; inch curling iron, and left the last two&nbsp;inches of hair straight.&nbsp;</p>
2/4
Slider

The model had super curly hair, but it wasn't very thick, so Hughes wanted to change the shape of the texture while adding length and fullness. To start, Hughes placed tape-in extensions throughout the model's head and razor cut the hair to the desired length. For the top pony, he used elastic thread to bind the hair at the top, and then used a ponytail extension. He waved her hair with a 1 ¼ inch curling iron, and left the last two inches of hair straight. 


Photo courtesy of

Teddy Maki @teddymakistudio

<p>This model had very fine hair, and Hughes&nbsp;wanted a full high pony. First, Hughes took the Moroccanoil Color Depositing Mask in rose gold to color the extension ponytail. Then he used&nbsp;Moroccanoil Root Boost and Moroccanoil Perfect Defense throughout the model&#39;s hair to create texture and volume and blew dry her hair. After that, Hughes took a horseshoe-shaped section at the top of the head and crimped at the root then teased that section for extra lift. Hughes then pulled the model&#39;s hair up high and secured it and&nbsp;took the horseshoe-shaped section into the first pony, which can keep a lot of volume at the top. As the final step, Hughes secured the extension ponytail around the model&#39;s hair and used hairspray to hold the look.&nbsp;</p>
3/4
Slider

This model had very fine hair, and Hughes wanted a full high pony. First, Hughes took the Moroccanoil Color Depositing Mask in rose gold to color the extension ponytail. Then he used Moroccanoil Root Boost and Moroccanoil Perfect Defense throughout the model's hair to create texture and volume and blew dry her hair. After that, Hughes took a horseshoe-shaped section at the top of the head and crimped at the root then teased that section for extra lift. Hughes then pulled the model's hair up high and secured it and took the horseshoe-shaped section into the first pony, which can keep a lot of volume at the top. As the final step, Hughes secured the extension ponytail around the model's hair and used hairspray to hold the look. 


Photo courtesy of

Teddy Maki @teddymakistudio

<p>Hughes used the same model from Look 1 and used the existing texture to create an updo. First, he flipped her hair to a side parting and then sprayed Moroccanoil Dry Texture Spray at the crown and backcombed for volume. Secondly, he used Moroccanoil Molding Cream and took the ends of the hair from the crown section and knotted them.Next, he took&nbsp;a second section of hair below the crown section from the front sides all the way to the back about 1 &frac12; inches deep and knotted that section. He then took the remaining&nbsp;hair and repeated the same steps as sections one and two. As the last step, he pulled some soft tendrils out around the face for softness.&nbsp;</p>
4/4
Slider

Hughes used the same model from Look 1 and used the existing texture to create an updo. First, he flipped her hair to a side parting and then sprayed Moroccanoil Dry Texture Spray at the crown and backcombed for volume. Secondly, he used Moroccanoil Molding Cream and took the ends of the hair from the crown section and knotted them.Next, he took a second section of hair below the crown section from the front sides all the way to the back about 1 ½ inches deep and knotted that section. He then took the remaining hair and repeated the same steps as sections one and two. As the last step, he pulled some soft tendrils out around the face for softness. 


Photo courtesy of

Teddy Maki @teddymakistudio

Moroccanoil Artistic Director Kevin Hughes knows that every head of hair is different, which is why his latest photoshoot for Moroccanoil was all about showcasing the versatility and workability of the brand's products to help clients achieve looks that they might not have thought possible. 

The idea came to Hughes after working backstage at New York Fashion Week, where sometimes there were 22 models who were all supposed to have the same look, despite each of them being different. 

“This story was about taking any women and creating a desired end result look, no matter the hair type," Hughes says. "I wanted to show the versatility/workability of our Moroccanoil products and how women don’t have to just work with what they have. It can be really fun to completely change up your look  with the help of hair extensions and good products for any woman, not just models.”

Products used:

  • Moroccanoil Treatment
  • Moroccanoil Perfect Defense
  • Moroccanoil Smoothing Lotion
  • Moroccanoil Dry Texture Spray
  • Moroccanoil Mending Infusion
  • Moroccanoil Luminous Hairspray Strong
  • Moroccanoil Root Boost
  • Moroccanoil Molding Cream

 

 

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