When we think of diligent workers who also know how to have a little fun, we think of Megan Lorson. The Virginia-based stylist is also a national educator for Paul Mitchell and a social pro. Anyone who follows Lorson knows she’s got the perfect ratio of pretty hair and cute posts that give us a little insight into her personality.
Bliss Salon, Rocky Mount, Virginia
Top-performing post: It was a simple and quick elegant updo, and it got a lot of engagement because it was a video and very easy for people to replicate.
Favorite apps: Snapseed to edit touch up pictures; InShot to make and edit videos.
I follow: @hairdustry, @iamginabianca, @lo_wheelerdavis, @jessicascotthair, @micheleprichard
Pro tip: Always check your insights to see when the best times for you to post are because this will usually give you the best and most engagement. Comment on other people’s posts before you post. Always tag your location, use hashtags and type a well-thought-out post that educates, informs, inspires or entertains the consumer.
Hidden talent: I can do almost any full highlights, balayage or foilyage service with a hair cut in an hour-and-a-half using techniques to achieve big results in a short amount of time.
Fun fact: I do wedding videography as a fun side hobby.
My audience follows me because: I think my audience likes to follow me because I put out a lot of educational content, videos and lifestyle content.
How social media changed my life: Social media changed my life because it allowed me to build a salon from the ground up and has allowed me to reach a bigger audience, work with companies and get some amazing opportunities.
My first @modernsalon feature: The first time I was reposted on MODERN: it was a Boho style with a floral headpiece with loose waves. It was a style I did for a wedding.