Aloxxi Violet Shampoo Busts Brass

Counteract brassiness and enhance silver tones with this color refreshing shampoo that delivers bright, cool results for clients with blonde, grey or white hair. This deeply pigmented formula gently cleanses hair while providing hydration and without compromising blonde tones. What’s more, pros like Aloxxi Artistic Advisor Teri Dougherty @teridougherty, uses this formula for many of her corrective services, to pre-tone hair. “It quickly tones a raw blonde,” she notes. “And I tell my blonde clients they can avoid a lot off-tone pain if they use it once or twice a week at home. They get an instant, balanced, shimmery result.”