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Hair care brand, Innsense Organic Beauty announced a new partnership with Plastic Pollution Solutions to research, test and implement packaging strategies geared toward minimizing its global environmental impact. 

Founder Greg Starkman said that while the Innersense line already comes packaged in recyclable plastic, the company wanted to take it a step further and expand the initiative globally. 

Finding more viable packaging alternatives will be a challenge as Innersense Organic Beauty requires stringent criteria to maintain the purity of its products, which are formulated with Certified Organic ingredients and shipped to consumers, salons, stylists and green beauty retailers across the globe. However, by teaming with Plastic Pollution Solutions, the ability to implement green/ recycled packaging options will make reaching their sustainbility goal easier.