The Elgon Green brand was developed in 2017 alongside the Imagea line, which has now been enriched to include a number of new products and is the protagonist of the Cyber Nature theme: the fourth and final theme of Carpe Diem, the Elgon 2018-2019 collection.
The brand was developped with the idea that nature is important and it’s fundamental that we take good care of it: our own wellbeing starts here.
The company’s creative team developed a trend in which science and nature harmoniously merge. This trend caters to people who are fully aware of their surrounding environment and the impact of their personal choices and want to be represented by a brave and statement style. Cyber Nature designed to be futuristic, rebellious and chic.
Cyber Nature was designed to be connected to another current trend: the desire for personalization. All of this is possible, thanks to the custom made Imagea rituals, which are essential to meet the multiple needs of contemporary consumers.
What's new from Imagea:
Imagea is the line for professional hairstylists with products formulated using plant-derived raw materials where possible, with the goal of ensuring high-performance results. The products are formulated without any animal derivatives, are free from Silicones, Petrochemicals and Synthetic Colorants and contain at least one organic ingredient and one sustainably-farmed ingredient. The packaging has been chosen to ensure a higher level of sustainability and reduce CO2 emissions: the bottles and jars used are made from recycled PET, the tubes and labels from bioplastic derived from sugar cane, and the boxes from FSC-certified paper.
Pure Resin is a medium-hold, leave-on gel with a weightless texture for long-lasting styling and a complete professional ritual. Thanks to its feather-light alcohol-free formula, it does not weigh hair down and is even recommended for fine hair.
Supreme Shine is designed to be used in conjunction with all Imagea color services. It is a treatment with conditioning and smoothing properties, with a fluid consistency and dual use. It can be applied after rinsing off the color, so as to seal the hair, close the cuticles and maintain color vibrancy, whilst enhancing shine. Alternatively, it can be used as a conditioner for color maintenance on medium-fine hair.
Dusty Shade Toners
The formula has been developed to be as gentle as possible, with a high-performance color result. Free from ammonia, p-Phenylenediamine (PPD), Resorcinol, Parabens and fragrance, it contains Andean Quinoa Extract (from sustainable farming), which boosts shine and preserves color, while Pomegranate Extract (organic ingredient) boasts antioxidant properties owing to the presence of Vitamin C and polyphenols. The range of 27 gel shades now include three new shades: Dusty Purple, Dusty Blue and Dusty Rose.