REDAVID Salon Products, LTD. and Beauty Systems Group announced a distribution partnership that will offer REDAVID through 270 select Cosmoprof stores and through their 870+ Distributor Sales Consultants. This expansion will be effective beginning October 2019 in the United States and Canada.
This partnership allows for a greater fulfillment of REDAVID’s commitment to providing premium hair products and inspiring education to beauty professionals and salons through North America. REDAVID was established more than 12 years ago by master stylist Leonardo Redavid, who had a vision to create luxury, naturally derived haircare products for the professional beauty industry. Now, REDAVID will be even more widely accessible and have the greater opportunity to offer unparalleled, high performance and innovative beauty solutions to the salon community in North America.
“This partnership will shape the future of our company and we couldn’t have a better partner than Beauty Systems Group,” said REDAVID President and CEO Marco Redavid. “This growth is the culmination of my father Leonardo’s more than 35 years of passion for the beauty industry. We’ve shaped our brand on a simple ethos of family, love and hair. Being honest, approachable and authentic isn’t just the core of our company, it is who we are. I think the quality, care, science and polish we’ve put into perfecting every facet of the products and experiences we create resonated with Beauty Systems Group. This next chapter for REDAVID will allow us to connect with and inspire hairdressers everywhere and make our products and education far more accessible.”
“A lot of the dreams I had all those years ago are starting to come true. I never wanted to put something out there that wasn’t perfect,” said Leonardo Redavid, Company Founder. “Years of testing formulas and performance, securing patented and exclusive hair science that really does what we promise all were important to me. Now with Beauty Systems Group I look forward to getting out there, meeting hairdressers everywhere and sharing with them some love and passion for creating styling that stuns.”
REDAVID maintains its commitment to its existing, highly valued distribution partners who have helped shape the brand into what it has become.
“We are honored to have had the ongoing support of our existing partners,” said Marco. “Without them, we wouldn’t be where we are today, and we are looking forward to continuing our relationships.”