CHI Ionic Shine Shades will be available across 2,000 Sally Beauty store locations.
Photo courtesy of
Photo courtesy Farouk Systems.
Farouk Systems has announced that it will be offering a range of CHI Hair Color under a new partnership with Sally Beauty Supply.
The hair color partnership is set to launch in late October in more than 2,000 Sally Beauty Supply stores. Both hairlines, CHI Ionic Shine Shades, and CHI Chroma Shine will be available for purchase.
In support of the partnership, Farouk Systems also announced that it will be offering customers color classes and in-person seminars. There will also be 1,000 color experts on hand to give stylists support through email and phone. The company hopes to ensure all stylists have an opportunity to receive education in the latest trends and color techniques.
“We look forward to a successful and long-lasting relationship with Sally Beauty Supply to better serve the professional salon industry and their customers,” said Dr. Farouk Shami. “Together, we will help color the world in a safer and more creative way with CHI.”
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