7 Reasons to Make Hair Loss a Focus of Your Business
7 Reasons to Make Hair Loss a Focus of Your Business

During the fourth annual HAIR+ Summit, stylists, extension and hair piece experts, trichologists, salon owners and physicians shared their wisdom for helping clients with thinning hair and hair loss. Karen Gordon, owner of J. Gordon Designs in Chicago, shared why she pursued thinning hair and hair loss specialties.

“I have a strong desire to help other people and when a client told me her ponytail was getting thinner, I really didn’t know what to do,” Gordon shared. “And as I got older, studying trichology not only gave me answers I could give my clients, it also gave me something intellectually stimulating to pursue.”

Gordon specified both the personal and professional reasons she focuses on hair loss, and why others should as well:


  • Desire to help others
  • Be a better professional
  • Professional and personal growth


  • Fill openings in books
  • Make use of empty treatment rooms
  • Attract new clients
  • Create a point of difference for your business

Read more about the 2019 HAIR+ Summit here. 

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