In Romania, where NovaLash Ambassador Ramona Bala runs her brow and lash business called The Beauty Room, New Year’s Eve is the biggest night of the year. “Here in Europe, New Year’s Eve is bigger than Christmas,” Bala confirms. “Women spend a lot of money on dresses with tons of sparkle.” That’s why she stocks up on NovaLash Candied Lashes throughout the holidays. “These lashes work so well for these occasions,” she says. “They add sparkle, and no other brands here offer sparkle lashes.”
For the lush lash design shown above, Bala used the following strategy: She applied NovaLash London Volume lashes 0.3 C in 8 and 10mm; and Auto Fan Camellias mix 0.7 D in 7, 8 and 9mm and 0.7 D in 10, 11 and 12mm. For a finishing touch, she applied four NovaLash Candied Lashes in Butterscotch (gold) on each eye, then applied NovaLash 24-Hour Crème Eyeshadow in Crystal and black eyeliner.
One final tip: “Clients want mega volume during the holidays,” Bala says. “So I book more time for infill appointments. To achieve the volume they like, I often allow 90 minutes instead of my normal 60 minutes for an infill appointment.”
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