Pureology Artistic Directors, Jamie Wiley and Emily Alders, created these effortless and easy-to-achieve looks for the holidays. Tapping into seasonal trends (accessories, face-framing tendrils, second-day hair) and working with Pureology’s styling line-up, these NAHA (North American Hairstyling Awards) nominees have designed salon-friendly hairstyles that will work from day to night, office to party, and beyond. One strong, foundational curl set can be reshaped into a chignon, brushed out for next-day texture, and then pinned back with festive hair jewelry. Makeup design is by Tammy McDonald and photos by Cody Rasmussen @codyras
Trendy Pearl Accessories. Elegant, polished.
• Styled with Pureology Style+Protect Shine Bright Taming Serum for added shine and control and soft brushed with Style+Protect Lock It Down Hairspray.
Second Day Sexy. Create a sultry, organic look using the same curl set from the day before – just add texture.
• Styled with Pureology Style+Protect Wind Tossed Texture Spray for grit and movement, followed by fan favorite Style+Protect Soft Finish Hairspray
Up & Off traditional up do. Keep soft strands down to frame your face for an easy sophisticated up-do.
• Styled with Pureology Style+Protect Mess It Up Texture Paste for control and shine and Beach Waves Sugar Spray for an added layer of control.
Natural Curl Up. Use your natural texture and show it off. Pin it up to keep the texture organic and effortless.
Textured Top Knot. Taken straight from the runway, create more texture with Pureology Style+Protect Wind Tossed Texture Spray and Mess It Up Texture Paste