Nine Morrison (@ninemorrison) has quite the bridal business. In 2019 she personally did hundreds of brides and their bridal parties. The bridal beauty coach, educator and expert holds workshops (more info at WedlocksEducation.com) and will be teaching classes at the new Moroccanoil Academy in NYC throughout the year. The Denver based artist is the author of Hair Comes The Bride and loves to help other salon professionals find their way to a six figure income by creating styles that will help make dreams come true.
According to Morrison (who has heavily researched the industry,) the average wedding party spends $1,000 on beauty services. “That means, if you book one wedding a week, that is an extra $52,000 a year,” Morrison says. “That is more than the average hairstylist makes in a year!”
It was four years ago when Morrison started an on-location bridal beauty “side hustle.” Within a year, she left the salon to pursue bridal full time and now her company does more than 400 weddings a year and has more than 20 professionals working for it. “Over the years I have narrowed down the keys to why our business has been so successful,” Morrison adds.
Here Morrison shares her top five keys to building your own success in the bridal world:
Have a Game Plan
Have you ever heard, “A goal without a plan is just a wish?” Well it is true! You need to know how much you want to put towards marketing, what your goals are, how you are going to pay out assistants and MUAs, and most importantly how you are going to pay yourself!
Know Your Ideal Bride
One big part of your branding should be knowing who your ideal bride is. I’m not just talking your typical, she is between 28-32 years old, she is a college graduate, she has a six-figure job, blah, blah, blah. She needs to be real! What's her name? How did she meet her fiancé? What are her hobbies? What's her cat's name? What does she do on a girl's night? Once you know everything about her, you can start thinking about her in your business decisions and BAM, next thing you know, every bride you book, will be her!
Lay out exactly what your booking process is and have a CRM (client relationship management) system in place to do it. For example, we use HoneyBook as our CRM and our process goes like this: fill out the contact form, we send an estimate, confirm number of services, send out contract and invoice, pay deposit, sign contract, trial, then wedding day. Your potential clients want to know the exact steps it will take to book.
When couples are shopping online, they want to know your prices and they want to know them now! They don’t want to give you their email first or they will move on to the next vendor on the list.
Have A Fantastic Website
Your bridal beauty website should have pricing, “about” page, a gallery, and a booking page, at the very least. Make sure your website is beautifully branded and is attracting the type of bride that you want to work with.