The Regimen That Builds Lashes and Your Business

Healthy, long, thick lashes are like Botox for the eyes. They erase years and make your clients look bright-eyed, youthful and uplifted. Not everyone was born with lush lashes, but happily there are many ways to achieve a better blink.

The five-step regimen from the lash experts at Grande Cosmetics is a new approach to natural lash building strategies. Fans say it produces noticeably improved lashes, as well as a more robust salon retail business! “Salons are stocking and recommending these lash enhancing products and they’re flying out the door,” says Grande’s Laura Wylie, director of education.  Here, Wylie breaks down the five steps to gorgeous lashes.

 

Step 1: GrandeLASH-MD Lash Enhancing Serum
The iconic and award-winning treatment is the foundation of the entire Grande lash regimen. “This cult favorite creates the appearance of longer, thicker looking lashes,” Wylie says. “It’s infused with vitamins, peptides and amino acids. Clients see longer, thicker lashes in six weeks and full results in three months.”

How to use: Apply a swipe over each lash line, once a day, morning or evening. Allow it to dry completely before applying makeup. “A tube lasts three months,” notes Wylie, “and once clients begin seeing the results they want, they can switch to applying every other day.”

Users say: 94% saw healthier looking lashes, 91% saw longer looking lashes, 97% saw more visible lashes, 97% felt lashes looked more attractive, 91% felt lashes were stronger.

Retails for $65.

 

Step 2: Grande Repair Leave-In Lash Conditioner
“Think of this as a leave-in lash conditioner,” Wylie says. “It helps bind natural lashes to the lash line to keep the lashes you have. It also helps to strengthen, fortify and soften lashes. It’s infused with Widelash™—a biotin peptide proven to help protect against lash fallout and environmental toxins.” 

How to use: Once or twice a day, swipe onto top and bottom lashes from root to tip. Can be applied at night or worn under mascara during the day. It’s a great formula for post-lash extension care.

Users say: 96% saw reduced brittleness and intense moisture, 93% saw less lash breakage, 83% saw less lash fallout.

Retails for $25

 

Step 3: GrandePRIMER Pre-Mascara Lengthener and Thickener
“This white, pre-mascara lengthener and thickener is infused with no-flake mini fibers and peptides to boost mascara wear,” Wylie says. “It coats lashes and prepares them for mascara application. It’s smudge proof, water resistant and suitable for contact wearers. Its unique molded brush ensures each lash is separated, resulting in flawless application. It contains peptides to strengthen and fortify; a soft natural wax blend that promotes volume and a harder carnauba wax that helps extend lashes to full length.”

How to use: Apply primer to lashes on one eye and follow immediately with mascara to prevent the primer from drying. Repeat on the second eye.

Users say: 94% prefer their lashes with the primer, 97% saw more visible lashes, 94% saw healthier looking lashes, 91% saw longer looking lashes.

Retails for $25.

 

 

Step 4: GrandeMASCARA Lash Boosting Mascara
“This is truly my desert island product!” Wylie says. “This exclusive mascara is infused with peptides, panthenol and natural waxes for extreme volume and length. It conditions while coating lashes. Users see extreme volume and lash length. It’s buildable so you can apply multiple coats. It’s clump-free and water resistant so it’s easy to remove, which helps prevent lash breakage. It’s ok to use with lash extensions and contacts. It’s made in Italy and has a really nice black pigment. The slim bristles bring out every lash. It makes lashes beautiful and healthier.”

How to use: Swipe upward onto lashes; apply as many coats as you like. Remove with makeup remover or soap and water.

Users say: 97% saw longer looking lashes, 94% saw healthier looking lashes, 94% saw clump free lashes, 94% saw more separated lashes, 94% saw improved volume, 97% saw visibly lifted lashes.

Retails for $25

 

 

Step 5: GrandeLASH-Lift Heated Lash Curler
“We’re so excited about our new, rechargeable heated curler,” says Wylie. “It applies the precise amount of heat to give lashes a lift without overheating, crimping, pinching or lash loss. Gone are the days of heating up your lash curler with a blow dryer or pulling out lashes! This curler provides long-lasting curl for up to eight hours. The grooved safety slot protects skin and prevents the eyelid from making direct contact with heat. The curved comb ensures no lash is left behind and it can be set on high or low depending on individual needs.”

How to use: Start by plugging in the curler with a USB port. When the light is green, it’s charged. Press and hold the oval button on the front for two seconds to power it on. Then wait 30 seconds for the curler to heat up. When the red sensor on the tip changes to white it’s ready to use. Choose the low or high temperature setting, rest the curler near the lash base and pull upward. Hold for 10 seconds and release. Can be used before or after mascara application. And it’s a great tool to give lashes a midday pick-me-up to avoid re-applying mascara. 

Users say: 97% saw immediate maximum curl, 100% said it does not hurt or pinch, 100% said it heats up quickly. 100% said it doesn’t damage lashes, 97% said it gives natural looking curl, 97% said the product is quick and efficient to use, 94% said it reaches the tiniest lashes, 90% said it trains lashes to curl. After 8 hours, 100 % said it delivers uplifted curl and long-lasting curl effect.

Retails for $35.

Clients can commit to the entire regimen, notes Wylie, or choose individual products that provide the results they desire, such as lifted lashes or healthier lashes. “Whatever the need, there is a lash solution for everyone!” she says.

Explore the full Grande Cosmetics lash-loving lineup.