In mid-March, Face Haus, a national chain of open concept facial bars will debut its Me, Myself and I Facial at its New York location and guests already are signing up for the wait list. To develop the facial, the skin care salon is partnering with Atolla, a skin health company that leverages machine learning to deliver customized skincare products that evolve as skin changes with the seasons, environment and age using actual skin data.
Born at MIT and developed by board-certified dermatologist Dr. Ranella Hirsch, Atolla captures precise details about individual skin needs, allowing Face Haus estheticians to know skin like never before.
By utilizing exact information about personal levels of hydration, pH and absorption combined with the expertise of the Face Haus estheticians, the $100 service price gives the guest a customized facial and a customized product delivered directly to their home..
Here’s how it works: First, using an iPad, the guest answesr a brief series of specific questions about their skincare routine, the products the use and their skincare concerns. Next, the esthetician performs an enhanced skin analysis and consultation—including measuring oil, moisture, pH level and determining texture and absorption preferences. This information is used as a basis for creating a personalized facial that best addresses the guest’s unique skin type and conditions.
The data collected is instantly transmitted to Atolla, who formulates a serum customized for the guest. In approximately one week, the guest received their Atolla serum with a custom kit that allows them to retest their skin after using the serum to see the results for themselves. All serums are developed using the highest quality gluten-free and vegan ingredients and are free from artificial fragrance, preservatives, phthalates, parabens and sulfates.
To kick off the service, Face Haus is promoting in on their social media sites and collecting client names for a waitlist. The facial salon will use its New York location as a test market for the Me, Myself and I facial, considering rolling it out to the other seven locations based in the future.
About Face Haus: Face Haus offers facials for the people , spa-grade facials that don’t break the bank, by professional estheticians (they call them esthies!) using a top-notch product range. Guests can choose any of their signature facials with affordable add-ons available for specific skin concerns. All services have clients in and out of the Haus in under an hour, because time is a luxury, but healthy skin doesn’t have to be. For more, visit thefacehaus.com.
About Atolla: Atolla is an MIT-founded skin health company that leverages machine learning to deliver personalized skin care products using an individual’s actual skin data. The Atolla Skin Health System is a monthly subscription that includes a personalized serum, skin analysis kit and tracking via the Atolla Skin Health app. The personalized serum combats a user’s specific skin issues and concerns and fits their environment, lifestyle and routine. As their skin changes over time, their serum will also adapt. For more, atolla.co.
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Originally posted on Salon Today