DevaCurl Commits $1 Million to COVID Relief Efforts
DevaCurl Commits $1 Million to COVID Relief Efforts

DevaCurl is committed to showing support for both the stylist community and healthcare workers with Connected by Curls, a series of uplifting programs starting with those listed below that will provide a total of $1M in relief efforts.


DevaDelivers: Hospital Delivery Program
DevaCurl is sending catered meals to three hospitals located in NYC zip codes that have been hit the hardest with COVID-19 related cases. By fueling healthcare workers on the front lines they'll also able to support local restaurants/small businesses impacted by the pandemic. Salon Voucher Program
DevaCurl started in the salon, so stylists have always been at the heart of our community. As a token of their appreciation, they are offering our stylists a free online tool to help them generate income while their salons are closed. Through the program, stylists can create digital vouchers and promote them to clients who can use the vouchers when their salons reopen.

#ConnectedByPros: Stylist Content Creation Program
To help Deva-trained stylists generate income during this time, they are offering a free webinar on how to create engaging social content to help them expand their social followings and clientele. Stylists will have the opportunity to be compensated following their completion of the training. They’ll also feature some of the stylist content on its website and social channels.

DevaCares: Employee Donation-Matching Program
DevaCurl has committed to an employee match program to support three organizations: Professional Beauty Association COVID-19 Relief Fund, Feeding America, and Direct Relief. For each employee donation, they will match the contribution 2-to-1.

Free Services at Devachan Salon for Healthcare Workers
In support of our community members on the front lines, DevaCurl is donating 5,000 DevaCut and DevaTransformation services to local NYC healthcare workers once our Devachan Salons reopen. There will be a dedicated concierge service to book their appointments, allowing for priority access to our salon services.

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