The demand for beauty products that are clean, ethically sourced and sustainable has not slowed during our current COVID-19 global crisis. If anything, the need to operate a sustainable business translates into being a more resilient business.
As salons and stylists work to find ways to be more eco-friendly, we want to spotlight those brands and products that are embracing eco-consciousness and moving things in an earth-first direction.
During Sustainability Week (August 24-28), we will profile the latest in recyclable materials, energy-saving resources, waste- reducing strategies, eco-conscious practices, and all things clean and green.
Easydry, distributed by Minerva Beauty
Easydry
Want to help the planet? Rethink your salon laundry. Find out why two salons started using disposable towels that are affordable; 100% recyclable and biodegradable; and are more energy efficient for the salon. Plus, each client gets a new towel every service, which not only enhances the client experience but also their safety.
Green Circle
Salons are discovering that making a commitment to sustainably and recycling or repurposing beauty waste like hair, hair color, used foils and aerosol cans, creates an eco-magnet that attracts like-minded talent and clientele. With the help of Green Circle Salons, these salons are safely recovering PPE as well.
Pureology
Stylists want to leave a lasting impact on their clients but not on the earth. Reducing their carbon footprint means partnering with brands that are also looking to reduce waste, energy and water-use. Pureology Professional Color Care has a new look, new packaging, and a streamlined portfolio.
Still sulfate-free and 100% vegan formulas, Pureology Professional Color Care is now also paraben-free and mineral oil free. Concentrated, rich lather formulas mean less is more, while shampoo and 95% PCR (post-consumer recycled shampoo and conditioner bottles, excluding cap) packaging means less in the landfill.
Teknia
Teknia is a natural, vegan haircare brand from Lakme which, from design to distribution, is committed to sustainable practices from the choice of packaging, production process, supply of raw materials and recycling of the final product.
“I think sustainability in the industry is just now starting to catch up to the standards of what we demand as far as the technology and quality of the products we use,” says Matthew DiBartolo, co-owner of The Capelli Salon. “Everyone has to do their part in keeping the world we live in the best it can possibly be,” Di Bartolo concludes. “Working with companies like Lakmė and brands like Teknia, it allows businesses like ours to do so much more on that front and to share our ideals with our community.”
Ecoheads
Ecoheads salon showerheads are eco-friendly, professional grade showerheads designed specifically for the hair salon. These high-quality showerheads are easy to install and will not only cut down your rinse time at the bowl, the special filtration system ionizes the water and removes sediment, leaving the hair cleaner and healthier. Ecoheads is dedicated to conserving our environment and introducing our industry to more environmentally friendly solutions for a sustainable future.
Vish
Hair color is the salon’s mightiest profit engine, generating the highest tickets, the highest rates of service frequency and the best way to leverage additional services and retail sales. But two key aspects of hair color can be complete profit blockers—hair color waste and failing to charge for all color services performed. VISH is an easy new software system designed to slash color waste and revenue loss.
In just 90 days after implementing Vish, Posh Salon, in Williamsburg, VA, saw their average monthly waste drop to 5 percent from 26 percent. The highest month of waste cost the salon $1,756.00 before Vish; after Vish, waste was reduced to just $284.25 per month.
LastRound
LastRound by LastObject is a reusable cotton round made from 100% renewable raw materials – 70% wood fiber and 30% organic cotton, making it more sustainable than a 100% cotton option. LastRound feels and looks like single-use rounds used for makeup removal and applying serums. LastRound comes in a case with seven rounds and can be washed and reused over and over again, helping to break people's single-use habit by creating sustainable alternatives to disposable items we use daily.
Retrouve
Dermal Defense Hand Cream from Retrouvé is enriched with sustainably grown avocados and glycerin to address the ravages of aging, environmental exposure and the effects of hand washing. Featuring marine extracts, niacinamide, and panthenol, this vitamin-infused botanical- based hand salve improves skin texture.
Formulated with pure avocado extract distilled from avocados grown on the California farm of Retrouvé’s founders, the avocados are grown in accordance with the principles of permaculture, a practice that incorporates organic farming, agro-forestry, sustainable development, and applied ecology. This helps to ensure a level of control over the quality and carbon footprint of their product.
Cuerpa
Cuerpa skin care products are created with the highest quality and responsibly sourced all-natural ingredients. Many ingredients are certified organic and often come from developing countries across the globe and are non-GMO (not from genetically modified organisms.) They seek to use sustainable, recycled, and biodegradable materials whenever possible. Boxes are made from FSC-certified paper, which has been sourced in an environmentally-friendly and socially-responsible manner.
Aether Beauty
An award-winning, zero-waste cosmetic company, ĀETHER BEAUTY combines natural and non-toxic synthetic ingredients with plants to create clean, supercharged, sustainable beauty.
Developed by former Sephora Senior Director for Product Development Tiila Abbitt, all products are entirely recyclable, always crystal charged and comprised of fair trade, organic and clean ingredients, which are vegan, gluten and cruelty-free. As the highest rated and reviewed of any other clean beauty brand at Sephora, ĀETHER BEAUTY bans 1,300 ingredients, which far surpasses Sephora’s 54 ingredient Clean Beauty Standards.
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