Special Encore! Kao Salon Virtual Experience Available On Demand
Special Encore! Kao Salon Virtual Experience Available On Demand

Due to the great success of the Kao Salon Virtual Event, the Kao Salon Division has decided to open the virtual doors once again.

Between December 4th 2020 and January 4th 2021, Kao Salon will invite all salons and stylists to have the opportunity to view the Kao Salon Virtual Event again – On Demand. Everyone who had previously registered for the event will still be able to use their same login for the On Demand Site.  For anyone who did not already log in, they can get a free log in code by contacting their Kao Salon / Goldwell / KMS / Oribe sales or education consultant or by emailing answers@kao.com.

Stylists will once again be able to re-watch the Gala Show featuring the presentation of the new Goldwell Editorial and Couture Collection, as well as the latest editorial collection from Goldwell Global Brand Ambassador Angelo Seminara. Additionally, all of the inspirational Artist Sessions as well as all of the Business, Creativity and Sustainability panel discussions are also available on demand. 

“The response from the Kao Salon Virtual Experience event was so overwhelmingly positive and we had so many requests to re-watch the content, that we decided that we needed to make it available to our Kao Salon Family again! Our goal, in these still-uncertain times is to be able to bring inspiration to stylists globally and to really show that creativity never stops," says John Moroney, Vice President Creative & Communication – Kao Salon Global.


The Kao Salon Virtual Experience – now available on demand!

Visit www.kaosalondivision.com/virtualexperience

OPENING TIME: December 4th at 4 AM EST

CLOSING TIME: January 4th at 5PM EST

* Eastern Standard Time

Special Encore! Kao Salon Virtual Experience Available On Demand
Special Encore! Kao Salon Virtual Experience Available On Demand



The Gala Show was the highlight of the Kao Salon Virtual Experience. Over 10,000 hairdressers were excited to discover the new Goldwell Hair | Color | Style 2021 Trend Presentation: ESSENTIALISM – Goldwell’s annual trend forecast for Hair | Color | Style. Essentialism’s color palette showcases the on-trend shades for the coming year. Debuting as well is NIGHT MOVES, Goldwell’s Couture Collection that takes Essentialism into the realm of Escapism by updating classic shapes and styles from the Seventies disco era and giving them a cool modern edge Furthermore Angelo Seminara, Goldwell’s Global Brand Ambassador, presented his new collection Glance. He envisioned the Glance Collection to be the embodiment of flawless, boundary-pushing brilliant color, with looks for diverse hair types and textures. Each look in the limited-edition collection was fine-tuned to very deliberately be suffused relentless energy while radiating unending vitality. 


Mario Krankl is Global Brand Ambassador of Goldwell and one of Austria’s most distinguished hairstylists. Mario’s unique cuts and color creations, up-dos and avant-garde styles have created worldwide excitement, while his stage shows with a fashion attitude turn the heads of stylists and artists everywhere. This year, Mario Krankl presented CELEBRATIONS – inspired by the 25th anniversary of the Mario Krankl Salon, as well as 30 years with Goldwell. Coupled with his signature avant-garde hairdressing, this season everything is sparkling and glam, with a touch of darkness to it - GLAM NOIRE.

J.7 - Internationally renowned J.7 Creative Team from Stuttgart, Germany represents the best in hairdressing artistry. They combine experience and talent to form the J.7 salon concept. The philosophy of the J.7 salons is unique, because they believe training is the basis of excellence and it should be direct and uncomplicated education by professionals for professionals. The J.7 Artistic Team presented BOOST – their collection for 2021. Designed to be salon usable, the collection is all about blondes and texture, done in J.7’s signature, cutting-edge style. 

icono - Since 2002, The icono academy has represented the creative pulse of the icono Salons, in the heart of Berlin. Led by Goldwell International Artist, Sascha Haseloff, the icono Creative team has been inspiring stylists from all over the world. At the Kao Salon Virtual Experience icono presented their new concept collection. This 80s-inspired collection is all about how you can create commercial natural colors with Elumen Play coupled with precision shapes and beautiful textures that have made icono famous worldwide.

Hare & Bone is a multi award-winning salon collective based in London’s West End. Founded by Sam Burnett, they are renowned within the industry for their instinctive, fashion-focused and trend-conscious style. Hare & Bone presented “A Plastic Ocean”. This season, inspired by The Ocean, tropical fish and the effects single use plastics are causing, the H&B Team shared a collection of technical cutting and coloring, editorial styling and avant-garde looks.

Shane Bennett is a three-time winner of Northern Ireland Hairdresser of the Year and the youngest UK stylist to become a member of the renowned British Hairdressing Hall of Fame. Located in one of Belfast’s city center location of Lisburn Square, his salon really reflects the creative style of his team. They were crowned both Artistic Team of the Year and Northern Ireland Hairdresser of the Year in the 2015 British Hairdressing Awards. For Retro Reality, Shane Bennett looked back to look forward for his Spring/Summer 21 Collection. Texture, curl and softer shapes take center stage while colors remain cool, all coming together to showcase Shane Bennett’s signature “Session to Salon” esthetic.

M&P - For over two decades, Mazella&Partners has represented the best of hairdressing education and creativity. Their training programs have excited stylists globally, teaching a universal concept that makes cutting education accessible and relevant to hairdressers at all levels. Mazella&Partners launched their new collection “SPARK” during the Kao Salon Virtual Experience. Goldwell colors are the epicenter of this collection, bringing a SPARK to this dark period while being accentuated by M&P's renowned precision cutting techniques.

Oribe Hair Care Team - To kick off Oribe’s virtual presentation, Daniel Kaner, Oribe President and Co-founder, spoke to the brand’s professional heritage, commitment to creating high-performing products, best-in-class education and the legendary Oribe Canales. James Pecis, Oribe Global Ambassador, introduced the educational segment by discussing how he finds creative inspiration on the streets of New York City to use in his session work. The Oribe Education team, including Coby Alcantar, Adam Livermore, Nicci Welsh, Kien Hoang, and Ronnie Stam, then took attendees on a journey to the different cities that they call home. Inspired by the local culture in New York, Copenhagen, San Francisco and Miami, each artist crafted dynamic looks and lent their perspective on how the street-style that surrounds them ultimately informs high-fashion and editorial trends. 


Social Media Panel: Two well-known Instagram experts, Jacob Kahn (@jacobhkahn) and Sydney Lopez (@sydneyannlopezhair) gave insights about how hairdressers can develop their Instagram skills and make a maximum impact with their Instagram feed. Maggie Mulhern, a journalist in the beauty industry with over 30 years’ experience gave her unique and valuable perspective on what works on social media. 

Sustainability Expert Panel: Dr. Elmar Mussenbrock, Kao Salon’s Director of Sustainability spoke to three globally-recognized experts in different areas of Environmentalism and Sustainability. The panel discussed current issues and developments in the area of sustainability and offered expert advice on what salons can do to become more sustainable and reduce their carbon footprint.

Sustainability Salon Panel: Dr. Elmar Mussenbrock, Kao Salon’s Director of Sustainability talked to four Salon Owners from around the world who have transformed their salons into ”green salons”. The panel discussed the impact of sustainability on salon life and offered expert advice.

Salon Owner Business Panels: In 2020 COVID-19 had a huge impact to the salon industry. From new ways of serving clients to increased sanitation & safety regulations, salons have had to rethink and reinvent their daily businesses. Top salons from around the world discussed what the future holds for the industry and gave advice how to work within this new situation.

Product Development Panels: The Kao Salon Division Product & Development Teams (Color and Care & Styling) gave insights about how products are developed for brands like Goldwell and KMS.






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