Industry News

CHI and BioSilk to Be Featured on Celebrity Apprentice

Jan Hillenmeyer | March 20, 2013 | 10:36 AM

NBS’s All-Star Celebrity Apprentice partners with many well-known brands and joining the list on March 24 at 9:00 pm EST will be Farouk Systems’ CHI and BioSilk.

Celebrity contestants will compete in a series of business related activities to win the CHI and BioSilk brand challenge presented by Farouk Shami, founder of Farouk Systems and Basim Shami, CEO of the company.

Celebrity Apprentice host and producer Donald Trump says, “The season’s All-Star cast brings creativity and energy to every task, which offers an extraordinary value for our sponsors. We continue to be the top television show for branded integration and have lined up a fantastic group of sponsors.”

During the past 12 seasons, the show has been a showcase for current and new brands from leading companies, through its “apprentice tasks” and has raised millions of dollars for charity. This year’s All-Star version of the show will feature 14 returning celebrities vying for a $250,000 check for their chosen charity.

Farouk Shami is sponsoring an additional contest to raise funds for the charity of choice by donating $1 for each new fan who “likes” the BioSilk and CHI Facebook pages from March 24-March 31, 9pm EST.

Celebrity contestants are Trace Adkins, Stephen Baldwin, Gary Busey, Marilu Henner, La Toya Jackson, Penn Jillette, Lil Jon, Claudia Jordan, Bret Michaels, Omarosa, Lisa Rinna, Brande Roderick, Dennis Rodman and Dee Snider. Visit and

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