Expert Advice

How Hairdressers Can Use Social Media to Connect With Brands

Lauren Salapatek | May 21, 2013 | 11:02 AM

How Hairdressers Can Use Social Media to Connect With BrandsIn GKhair’s Pin it to Win it, competitors are encouraged to create a pinboard of their “GK Vision.” Fans design their own GKhair vision boards for a chance to win a trip to London.

Q. With Facebook, Pinterest, Twitter and Instagram, the opportunities for stylists to get involved with the industry are endless. How can hairdressers use social media as a way to connect with professional brands and learn about new opportunities?

A: “Social media has become a necessity for brands to initially launch a product or service as well as maintain and convey new initiatives and creative concepts to clients worldwide and within minutes,” says Missy Heckman, GKhair Public Relations and Marketing Manager. “Companies such as Van Tibolli Beauty utilize their social media platform to alert fans of new products, trends and tips and speak of company happenings as well as contests. Brands harness this tool in order to engage their fans and create opportunities for future fans to experience their products. If you are really interested in a brand, your best bet is to like their page and follow them regularly. Most brands will post the latest and greatest in opportunities, contests and beauty tips or suggestions that can be used in salon.

“GKhair is featuring a Pin It to Win It contest in which stylists can get creative and interactive with fellow stylists by showcasing their work using GKhair products. Fans design their own GKhair vision boards for a chance to win a trip to London! Our fans use GKhair routinely so this way they can make the experience fun by sharing what inspires them and highlighting their own sensational style and ingenuity with the world.”

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