Industry News

Cosmoprof Announce Plans for First TV Shopping Open-See

Stacey Soble | May 28, 2013 | 9:27 AM

Cosmoprof Announce Plans for First TV Shopping Open-SeeThis year, Cosmoprof North America (CPNA) will host the industry's first-ever TV Shopping Open-See. The beauty industry is a constant when it comes to innovation, trends and consumer demand. The objective of every brand is to partner with a successful retailer, especially one who connects with a wide range of consumers through the television.  Home shopping channels such as QVC and The Shopping Channel (based in Canada) connects with millions of consumers who watch and shop from the privacy of their homes, making shopping as easy as 1-2-3.

Key merchants,Claudia Lucas, Director of Merchandising for Beauty at QVC and Wendy Pos-Cerveira, Director Health & Beauty  at The Shopping Channel will host a live Open-See to meet with exhibiting companies looking for the next hot beauty product. The live presentations will be only open to all Cosmoprof North America exhibitors and take place from 2 p.m. to 5 p.m. on Monday, July 15th in a private meeting room inside Mandalay Bay Convention Center with video cameras recording each presentation. Beauty executives from these shopping networks will be looking for innovative and authentic product concepts, with the ability to connect with their viewers. Does your brand have what it takes?

Cosmoprof North America will take place July 14-16, 2013 at the Mandalay Bay Convention Center in Las Vegas, Nevada.  Stay tuned for regular CPNA show updates, and for more information, visit, and 

Cosmoprof Announce Plans for First TV Shopping Open-See

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