Event Coverage

HOW TO: Select the Perfect Shade of Eyelashes

Maggie Mulhern | June 8, 2013 | 5:16 AM

Cullen Greentaner, Ardell Lash expert, spends hours each day applying eyelash wefts to clients. Greentaner has learned that the new Color Effects Lashes can enhance a look to make the eyes pop more than ever. Available in Wine, Blue, Plum, Greentaner says the best shade for a brown eyed client is blue, and for the blue or green eyed client, wine or plum.

When asked for the one most important tip for applying lashes...he had an immediate answer: "It's the adhesive. You really don't need that much. I see make up artists overdoing it all the time. You just need a thin line."

Learn more from Greentaner in this short video.

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Event Coverage Creative Colorist: Lauren Kocman, Hair by Scott & Co., in Delray Beach, FL; New Talent Colorist: Kylie Bussing, Aidan James Salon in Nashua, NH; and Partner Colorist: Mio Sota, Trio Salon.
Event Coverage

Everything You Need to Know About the Goldwell Color Zoom Competition

Alison Alhamed | October 1, 2017

Color Zoom 101: Every year, Goldwell releases a trend collection that is used as the inspiration for its annual haircolor and style competition, Color Zoom. Across the globe, Color Zoom starts on a national level. Beauty pros compete in three categories— Creative Colorist, New Talent Colorist, Partner Colorist—by submitting a photo of their interpretation of the trend. Once the Gold winners of each category are determined on a national level, they go on to compete internationally on behalf of their respective countries during a live recreation of the look on their model—including the hair color—in front of a judging panel and audience. The international leg of the competition takes place in a new city each year.

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