Farouk/CHI Sponsors Miss Universe, Launches Campaign
Farouk Systems, Inc. is proud to announce CHI as the official hair care sponsor of the 2013 MISS USA Competition. The event will air LIVE from Las Vegas Sunday, June 16 at 9 p.m. ET on NBC from PH Live in Planet Hollywood Resort & Casino.
The 2013 MISS USA Competition will feature contestants from all 50 states and the District of Columbia. Contestants will be judged in three categories: swimsuit, evening gown and interview. The show concludes with one contestant ultimately being crowned Miss USA 2013.
Last year’s telecast concluded with Olivia Culpo, Miss Rhode Island USA, being crowned Miss USA 2012. After Culpo won the title of Miss Universe last December, first runner-up Nana Meriwether, Miss Maryland USA, assumed the role of Miss USA 2012.
“Farouk Systems is proud to be the presenting sponsor of the 2013 MISS USA Competition for the ninth consecutive year,” said Basim Shami, CEO of Farouk Systems.
CHI is kicking off its #GoCurly / #GoStraight campaign to celebrate the launch of two new tools, the CHI ARC and the CHI G2. The campaign features Olivia Culpo, Miss Universe 2012, urging fans to #GoCurly with the CHI ARC automatic rotating curling iron, while Nathalie Den Dekker, Miss Universe Netherlands 2012, shows off her smooth, sleek style to encourage fans to #GoStraight with the CHI G2.
Commercials and a spot featuring behind-the-scenes footage from the shoot will air during the live broadcast, offering multiple chances to win one of the new styling tools.
Like CHI on Facebook at www.fb.com/CHIHaircare and enter the GoCurly vs. GoStraight Sweepstakes before June 24 for a chance to win the tools used to create the looks for the 2013 Miss USA contestants. Join the #MISSUSA Chat with @CHIHaircare on Sunday, June 16 for a glimpse into the real-time backstage action and more chances to win the new tools.