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Demo of the CHI Touch Screen Blow Dryer From Matthew Morris

Alison Alhamed | September 9, 2013 | 8:44 AM

Demo of the CHI Touch Screen Blow Dryer From Matthew MorrisWhile backstage at New York's Mercedes Benz Fashion Week, we saw Matthew Morris for Biosilk at the DVF show. And before we could even ask him about the hair story, he started sharing how excited he was to be using the CHI Touch Screen Blow Dryer.

This dryer, he says, is awesome. It uses a similar technology as the iPhone, enabling users to change the heat, speed of air flow, and ions selection.

This 1800 watt dryer--CHI's most powerful dryer yet--is super lightweight and also features a quiet motor AND a memory setting. So, next time you use it, it remembers your last settings!

The Touch Screen features four different screens of options for various types of hair, including three temperature settings, three speeds, three ion settings and the home screen to navigate back and forth.

WATCH HIM DEMO IT!

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SOCIAL MEDIA VIDEO - Best Practices

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One of the highlights of the National Redken Artist Connection (NRAC) held this past weekend in Austin, Texas, was the “Social Training” session held by Aditi Sharma, Redken’s AVP PR & Social. “If you don’t embrace this platform” she says, “it will stunt your growth. If you don’t move to video, you’ll be left behind.” Best Practices here.

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