Close

HOW TO: Build Volume At The Root

Maggie Mulhern | September 24, 2013 | 12:16 PM

Getting root lift and volume can be a challenge for most professional stylists, according to Rocky Vitelli, Farouk Systems Global Artistic Board Member. "When the hair is healthy, heavy or even light, it sometimes looks flat and lifeless." To combat this situation, Vitelli has come up with a twist on a standard remedy. "Building hold at the base is key," he says. "I spray a root lifting product on the top and bottom of a 1 1/2 inch section, lift to above 90 degress, overdirect and use medium tension to get perfect results."

In this demo, Vitelli shows HOW TO get lift, with the bonus of getting volume by using the new Dura CHI blow dryer (to be released Jan. 2014) and CHI Volume Booster

Facebook Comments

More from Hairstyling & Updos

News
News

Pink Progress

September 15, 2017

These products support breast cancer awareness and research with pink retail that directly contributes to the cause.

Celebrity Style Sophia Ritchie via Jun Sato/WireImage
Celebrity Style

Stage Heir

September 14, 2017

The children of some of music’s biggest names are all grown up — and have great hair. Get the looks of the descendants of music royalty, the daughters of Mick Jagger, Lenny Kravitz, and Lionel Richie.

News
News

Blo for a Cause

September 14, 2017

Blo Blow Dry Bar kicks off its second annual Blo for a Cause fundraising initiative in support of Childhood Cancer Awareness Month.

Load More