Oribe Hair Care Creative Director of Styling Ronnie Stam demos the couture Latin-inspired styles for stylists to interpret at Backstage Atelier in Chicago.
Oribe Hair Care Creative Director of Styling Ronnie Stam demos the couture Latin-inspired styles for stylists to interpret at Backstage Atelier in Chicago.

Photo courtesy of

Bradley Murray
The set foundation is molded into a curly updo with additional volume and height toward the front of the face Here, Oribe Educator Louis Orozco demonstrates the styling to attendees.
The set foundation is molded into a curly updo with additional volume and height toward the front of the face Here, Oribe Educator Louis Orozco demonstrates the styling to attendees.

Photo courtesy of

Bradley Murray
Wax Lips and Curl Sets
Wax Lips and Curl Sets

Photo courtesy of

Bradley Murray
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Oribe Hair Care Creative Director of Styling Ronnie Stam demos the couture Latin-inspired styles for stylists to interpret at Backstage Atelier in Chicago.
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Oribe Hair Care Creative Director of Styling Ronnie Stam demos the couture Latin-inspired styles for stylists to interpret at Backstage Atelier in Chicago.

Photo courtesy of

Bradley Murray
The set foundation is molded into a curly updo with additional volume and height toward the front of the face Here, Oribe Educator Louis Orozco demonstrates the styling to attendees.
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The set foundation is molded into a curly updo with additional volume and height toward the front of the face Here, Oribe Educator Louis Orozco demonstrates the styling to attendees.

Photo courtesy of

Bradley Murray
Wax Lips and Curl Sets
16/16
 
Slider
Wax Lips and Curl Sets

Photo courtesy of

Bradley Murray

MODERN SALON recently spent a day of editorial experimentation with Oribe Hair Care and Wella at the Backstage: On Location Atelier in Chicago. This educational event, which has previously been hosted in Miami, New York City and Las Vegas, gives attendees the opportunity to watch and learn as Oribe educators demonstrate and discuss Oribe's references for La Fama

The highlights included a demonstration and hands-on workshop. Oribe Educators Kien Hoang, Louis Orozco and Oribe Hair Care Creative Director of Styling, Ronnie Stam began the morning by recreating the avant-garde styles featured in Oribe's Latin-inspired Miami Beach show. Following the styling presentation, the afternoon concluded with a hands-on workshop where elite hairdressers were given the opportunity to interpret what they saw during the demos and learn in-depth styling techniques.

The foundation of the look was a classic pin curl set, which was demonstrated earlier by Hoang. The curls were later molded into a creative updo with height and volume toward the front of the model's face. While stylists worked diligently, Orozco, Stam and Hoang supplied guests with helpful styling tips and feedback on their looks.

Check out the attendees' creations in the slideshow below! Oribe will host two additional Backstage: On Location events this year at Atlanta, GA on November 4 , and San Francisco, CA on December 2, 2013. For more information on how to attend, visit oribe.com.

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