Expert Advice

Consumer Smoothing Concerns Over Suave Keratin Infusion Product

Alison Alhamed | November 1, 2013 | 6:15 AM

According to, hundreds of women nationwide are suing the manufacturer and designer of Suave Professionals Keratin Infusion 30-Day Smoothing Kit, a hair treatment product designed to smooth frizzy hair. The consumers are saying the product caused them severe hair loss and other damages.

A visit to the manufacturer's website shows that the product has been discontinued, with a note to consumers to take an online quiz to see if the 30-Day Smoothing Kit is "right for me."

The survery includes questions on the consumer's hair texture, hair color, whether it is previously highlighted or "bleached," treated with henna or metallic dyes and if it's chemically relaxed. They also urge any "yes, this system is right for you" results to first do a strand test.

The Suave Professionals Keratin Infusion shampoo, conditioner and serum are NOT being discontinued.

More from Expert Advice

Expert Advice Sponsored by Salon Centric

You’re Ready to Raise Your Prices. Now What?

January 14, 2019

You worry that raising your prices might cause strain on your clients. They may even leave. But as a businessperson, you really can’t afford not to raise your prices. Here are some smart strategies on how to raise your prices right.

Load More