The Oribe Backstage Miami: La Fama, held this past summer, was a multi-day event taking stylists on a journey through Oribe’s Latin influences. Several thousand salon professionals attended the grand finale event, THE SHOW, which was filled with hair, beauty and fashion inspirations.
Those who attended La Fama were invited to participate in a challenge: Recreate the passion from the show, and capture it on camera in an original salon team photo shoot. Salons were allowed to submit one professionally shot portfolio (up to 10 photos) per location. The images had to have a common theme or tell a comprehensive story that was inspired in some way by the Backstage event.
More than 50 salons, ranging in size from two to 30-plus chairs, entered the Backstage Inspiration Challenge. Every entry was posted on Oribe.pro, the private Oribe community for the Oribe network, and members were asked to vote for their favorite three portfolios. Once the Top 16 were chosen by their peers, the finalists were submitted to a judging panel that included Oribe, members of the Oribe Education Team and our own Beauty and Fashion Director Maggie Mulhern. At the same time, every photo submitted was posted on Facebook for the Fan Favorite Contest, in which thousands of votes were cast.
Modern is thrilled to announce the winners. Congrats to all.
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