MODERN REPORTS: American Crew Opening Night
THE EVENT: On November 3, 2013 in Denver, CO, American Crew gathered together their All-Star educators, Team Crew members, employees, distribution partners, All-Star challenge contestants and hundreds of stylists to share in the excitement of their new collection debut, runway show and announcement of their All-Star Challenge winners.
THE CHALLENGE WINNERS: In a styling competition where challengers are asked to interpret the “American Crew Man” Bradford Davison of Blind Barber in Los Angeles captured top honors, including a $5,000 prize, Patrick Chai of Michael John Salon in West Los Angeles and last year’s U.S. winner and Hannah Schnobrich of Gent Cuts and Grooming in St. Paul, MN, were named first and second runners up, respectively, and took home $2,000 each.
In the Canadian All-Star Challenge finals, Jacob Rozenberg from Moods Hair Salon in Vancouver won top honors. Eric St-Jean of Salon Saco Laval in Laval, Quebec was named first runner up, and Jeff Bernardini from Funky Toque in St.-Laurent, Montreal, captured second runner up honors.
The 2014 COLLECTION and RUNWAY: Team Crew, the accomplished stylists who represent the brand to the salon world, presented the worldwide debut of “The Independent,” the company’s 2014 Collection. Taking inspiration from different decades and creating inspiring shapes structured with American Crew styling products, the new collection will soon debut worldwide.
“Each of the three haircuts from the collection features three distinctly different finishes, proving that a masterful haircut can have multiple personalities in the cleverest of ways,” said Craig Hanson, American Crew’s creative director.
In addition, the team of American Crew artists created a runway show to inspire the audience with three looks:
Riviera: Focuses on classics yet keeps it fresh and interesting with slicked back hair that shuns volume.
Ground Crew: Pays homage to the men loading luggage and marshaling airplanes. This guy keeps it simple and straightforward.
Crewathon: Features the visor with classic barbering skills flaunted in the high taper with scalp exposure and a visor front.
CREW GLOBAL: Davison and Rozenberg will receive an all-expenses-paid trip to Lisbon, Portugal, to represent the United States and Canada, respectively. They will compete against the All-Star Challenge winners from 15 countries for the ultimate prize—the title of American Crew All-Star Challenge Grand Champion—during a photo shoot with internationally renowned photographer David Roemer.
FINAL WORD: Martin Flaherty, senior vice president of business development for Colomer Beauty Brands, said of Opening Night’s energy and the gathering of American Crew stakeholders: “What a great privilege it was to host all of them in the same room for the first time ever. The common vision and inspiration for 2014 that we now share will give us a jump-start on the new year!”