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Off the Show Floor:Education, Certification, Inspiration at ISSE

Anne Moratto | January 28, 2014 | 12:30 AM
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Lydia Sarfati works with her seaweed-enriched Repechage products to demonstrate classic European facials.
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The art of the blowdry was taught in the Ergo classroom
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Lisa Yamasaki shared her Ocean & Tokyo Collection, art inspired by the ocean and created with real hair.
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CND educators instruct on using Shellac "Power Polish" System
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The Sassoon Academy Creative Team presented their Spring Summer Collection 2014
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Andis offered a complimentary class on traditional and advanced fading techniques taught in Spanish and also a class in Modern Beard Grooming Tips.
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On the NAHA Stage, a rapt, attentive crowd watched as Nick Arrojo worked and shared his secrets for modern scissor and razor cutting.
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Members of the Professional Beauty Association (PBA) accept a donation check from Sally Beauty Supply.
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The show floor of a beauty industry trade event is like the floor of a Vegas casino--bright, loud, eye-catching and seductive.  And on the show floor, you see what's new from favorite manufacturers, get sneak peeks at new hair collections and satisfy the beauty pro's craving for product.  It's important to remember, however, that so much happens off the floor--education, competitions, stage shows and more.  Many professional education classes were offered at the International Salon and Spa Expo (ISSE) in Long Beach, CA as they are every year.  The show concluded today, Monday, January 27, and over the three days there were courses in hair, nails, skincare and business, including hands-on hair classes, and CIDESCO Section USA Skin Classes — all presented by top beauty professionals and companies.

This photo album features a few images from the many opportunities:

(Images courtesy of PBA)


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