Close
Expert Advice

Amazing Makeover Wins Joico Competition

Web Editor | July 10, 2011 | 6:15 PM

Joico's Damien Carney recently took a Tucson hairdresser and her salon's owner through a hair fashion trend photo shoot for his "Contradictions" release. The New York session/lesson was one of the prizes in a Joico makeover competition, "Elevated Style," won last fall by Maria Lopez of the Spirit Salon and Day Spa.

Here is the amazing makeover that won Maria the top prize. Visit www.joico.com and click on "Newsroom" for more about the competition.

Amazing Makeover Wins Joico Competition

Maria's model started out as a blonde, but as a high-schooler, she wanted to experiment.

Amazing Makeover Wins Joico Competition

"She tried to lighten her own hair," said Maria. "Plus, her hair was way too long, stringy and over-processed."

Amazing Makeover Wins Joico Competition

To correct the color, Maria injected a series of warm lowlights and muted highlights, taking her model into a burnished brunette that complemented her eyes.

Amazing Makeover Wins Joico Competition

A disconnected, layered cut bumped up the volume while getting rid of most of the damage.

More from Expert Advice

Expert Advice Sponsored by Salon Centric

You’re Ready to Raise Your Prices. Now What?

January 14, 2019

You worry that raising your prices might cause strain on your clients. They may even leave. But as a businessperson, you really can’t afford not to raise your prices. Here are some smart strategies on how to raise your prices right.

Load More