Hair Fashion Slovenia, edited by Roman Hlep, is a tireless promoter of native-grown salons. |
A geometric look from MS Mic's "Rockettara" collection shows the influence of British cutting techniques. |
The Mic salon on Trzaska street has 10 stations, four reserved for colorists. In Slovenia, women make up 70 percent of the clientele, and half of them get color. The salon occupies a prime Ljubljana location, in a main square, in a building that also houses the company headquarters and academy.
Creative Director Tomaz Turk and his art team develop the styles. "We like to do our collection before the London and Paris collections," he says, "so people can see we don't just copy what's on the runways." This year, he's working with more asymmetry, midlength and natural-looking hair.
"Ex-Yugoslavia" is an often-used term in Slovenia that refers to the other Balkan countries as a group, but there's no geographical uniformity in hair fashion.
"Slovenia is totally different from the other countries in the former Yugoslavia," says Turk. "We have more British style here, more cutting; it's not so much about the blow dry. I say the women look more beautiful in Serbia and Croatia but more interesting in Slovenia."
An emphasis on education is something else Slovenia borrows from the British. A narrow street in Ljubljana's Old Town is the site of flagship Stevo Salon and Academy. Owner Stevo Pavlovic owns three salons and travels a lot, holding seminars for his own academy and for Joico in Serbia, Montenegro and Bosnia. He's a busy but happy man.
"I wanted to be a history teacher," he recalls, "but my mother said maybe I should also do something else to have more chance of getting a job. I come from a village in Bosnia and my family was very poor, so for me, this is a dream."
A sexy volume look from KSFH's "Avenue" collection. |
The country, says Pavlovic, is now advanced in the field of beauty. "A lot of companies have come into Slovenia selling products, so hairdressers now have a lot more knowledge, not just about products but also about business and marketing," he explains. "And more and more have traveled out of Slovenia, especially to London, but to France, Italy and Germany as well. I've also been to Denmark and Amsterdam to study."
Pavlovic's salons are trendy. The stylists are young, and 35 percent of the clients are men. Still, Pavlovic says 80 percent of his clients are over 40.
"The best customer is between 30 and 50," he notes. "They spend money, have gray hair, want to look fresh and buy products. They understand quality and they want quality."
As in many Slovenian salons, make-up application is popular, as are manicures, under the direction of Pavlovic's wife Branca at Stevo. "Nails are just now becoming popular here," he explains. "In Slovenia, it's just in the last two years, but hairdressers now consider manicures an extra to offer the client, as we still have few nails-only salons."
Salon prices are carefully itemized, a common European practice, especially in the former Communist countries. Pavlovic's menu lists separate color prices for long, medium and short hair. Shampoo
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