Expert Advice

Joico Joins JCPenney

Web Editor | July 10, 2011 | 6:17 PM

Joico Joins JCPenneyStylists and staffers from the national network of JCPenney Salons received in depth product knowledge on Joico’s K-Pak hair care system through a one-hour video educational presentation. Joico artist Anthony Morrison, winner of Bravo television’s “Shear Genius” reality show, joined ISO National Corporate Trainer Daniel Salce to film the video at the JCPenney headquarters studio in Dallas.

Salce provided the K-Pak product knowledge and Morrison used the products to transform an African-American, Latina and Caucasian model, demonstrating the versatility of the K-Pak collection.


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