Tis the season to get barer. We asked four spokespeople for sunless tanners-Liza Bychkov, associate vice president of Susan Blond, Inc.; Cathy Mogler, associate at Janice McCafferty Communications; Joe Bommarito, president and founder of Hex Tanning Systems; and LaDonna Sheridan, national sales manager of Fake Bake-about what's new.
Bychkov: The St. Tropez Everyday Collection, gradual tan lotion for Body and for Face. The collection also includes a spray-on, Everyday Airbrush.
Bommarito: Answering "yes" to the questions: Can your tan make you healthier? Can skin care benefit more than skin?
Mogler: Sun Sauce Touch of Sunless, an easy-to-apply, rich moisturizing bronzer that [lets] you see instant results that increase after the first few hours.
Sheridan: Fake Bake Mousse has a thicker aerosol foam that makes application much easier.
Bychkov: Our state-of-the-art spray tan booth has systems in place to enhance filtration, safety, accuracy and result.
Mogler: Sun Sauce Facial Recognition, the lotion with extreme anti-aging ingredients, and Touch of Sunless, a natural kiss of color-glowing, yet subtle.
Bommarito: Jo Al's Tan, a self-tanning kit with natural ingredients.
Sheridan: Still on top of the hot seller list, Fake Bake Airbrush.
Bychkov: St. Tropez is launching new products that feature antioxidants and anti-aging ingredients: Face Rapide and Tan Intensifier.
Mogler: Anti-aging products that give great color. Sun Sauce's blend of Monoi Oil and Kukui Nut Oil enhance skin's appearance.
Bommarito: Jo Al's Miracle, a therapeutic moisturizer and skin care regimen; it has whole-body benefits.
Sheridan: Tantalizing self-tanning Butter moisturizes while adding a glow.