Ask the Experts: How to Convince Clients to Make Seasonal Color Changes?
Joicoâs Vero K-Pak Color Artistic Director Sue Pemberton says, start with yourself. âItâs very important for the stylist to change her hair. I find when Iâd change my hair color, my clients would come in and say, âDo you think that would look good on me?ââ
While changing your own hair seasonally is a great way to advertise and show whatâs in style, Pemberton believes it also opens the door to new services. âIf your staff has current seasonal looks it opens up conversation and inspires clients to make a change,â she says.
Another tactic Pemberton has used is strategic booking. âIf I had a client who was reluctant to change her hair, I would book her right after someone that I just gave a new color and style which would work on the reluctant client as well,â she says. âIt gives a visual.â
The changes donât have to be a full-on makeover, Pemberton says. Subtle change is always good. Most clients like to go a bit lighter for spring and summer. For fall and winter, a darker demipermanent color is great, and it will fade away so that by the time spring comes, youâll have a perfect canvas for lightening it up again.
âEncourage clients to try things out subtly,â says Pemberton.
âThe beauty of hair color is that if a client really doesnât like it, you can always cover it up.â