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Expert Advice

Color by Numbers

Victoria Wurdinger | July 10, 2011 | 6:20 PM

Are you getting your share of “Menergy” (the new buzzword for masculine buying power)?

Information Resources, Inc. notes that for the 52-week period ending January 27, 2008, sales of Just for Men hair color in supermarkets, drug stores and mass outlets (excluding Wal-Mart) stood at $88,618,240—a dollar-sales increase of almost five percent over a year ago.

If your men’s color tickets haven’t risen by as much, check your decor for man-appeal, then get your female clients to start bringing in their guys.

Best service: Don’t cover gray; take off five years with “gray reduction, blending or fusion.”

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