Industry News

Arrojo's Spin on Graham Webb Classics

Jan Hillenmeyer | July 10, 2011 | 6:21 PM

Modern Icons

Graham Webb has tapped Nick Arrojo, owner of Arrojo Studio and stylist for TLC’s television reality show, What Not to Wear, to put his inimitable spin on classic styles that comprise the company’s latest collection, “Modern Icons.”

Arrojo's Spin on Graham Webb Classics Arrojo's Spin on Graham Webb Classics

The collection was achieved through Graham Webb’s Classic Cutting System, resulting in enduring classics updated with new lines, textures and dimension.

“The hair cuts are classic in their shape, but are created with a modern twist,” says Arrojo “The technique that the stylist uses to personalize a cut is what truly makes it individual. Each cut, like the client who wears it, has its own quirks and personality, and should be tailored to fit the individual.

Arrojo's Spin on Graham Webb Classics Arrojo's Spin on Graham Webb Classics

An updated layer cut reduces bulk in highly textured hair and shows off soft, flowing waves. Shorter layers around the face and a modern, long fringe complete the look. A classic center part and stick-straight length is given movement and dimension with the addition of highlights and lowlights. Arrojo used Graham Webb’s new Velvet Soft softening system to create a mane of manageable style and give a very classic men’s style a texture boost.

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