Industry News

About Face: The Make-Up Show NYC

Victoria Wurdinger | July 10, 2011 | 6:22 PM

The Makeup Show NYC is the epicenter for beauty authorities from celebrity make-up artists to beauty bloggers. Held in May at the Metropolitan Pavilion, it touched on everything from editorial beauty and airbrush secrets to make-up for HD TV and the perfect bride.

About Face: The Make-Up Show NYC

Molly R. Stern for P&G Beauty shows off her finished model.


About Face: The Make-Up Show NYC

Understanding High Def with James Vincent allowed for hands-on work.

This year, actress Rosie Perez made a surprise visit for a beauty makeover with Billy B., and Ugly Betty artist Kate Best dished on the reverse transformation of America Ferrera to an ugly duckling. With a casting of divas from the worlds of fashion and beauty, special effects, film and television, theater and product development, the show brought together beauty professionals, educators, retailers and manufacturers in an intimate setting.

Make-up artists who made keynote presentations included Joanna Schlip, Sandy Linter, Kate Best, Sharon Gault, Jake Bailey, Eve Pearl, David Goforth, Cheryl Gushue, James Vincent, Orlando Santiago, Marietta Carter Narcisse, Jon Hennessey, Alison Rafaelle, AJ Crimson, Kevin Bennett, Linda Mason, Sarah Lucero and Johnny Lavoy.

Inside Scoop

Make-up artist Sandy Linter opened the show with a keynote presentation spanning three decades of her make-up career, including her recent appointment as spokes-artist of Lancôme for All Ages. Meanwhile, P&G Beauty presented CoverGirl celebrity artist Molly R. Stern, while Make Up For Ever launched its HD make-up with on-site demonstrations. Sharon Gault shared the teen-fresh look she recently created for a JC Penny back-to-school ad with renowned photographer David LaChappelle.

Hands-on workshops and seminars included perfecting flawless beauty from Cheryl Gushue’s Perfecting Beauty and Essential Eyes, Beautiful Skin of Color by Marietta Carter Narcisse, Bridal & Event Focus with Johnny Lavoy, AJ Crimson’s Beautiful Makeup, as well as runway trends from M.A.C. Cosmetics. Meanwhile, Joanna Schlip demonstrated star-worthy techniques and product choices she uses with the likes of Eva Longoria, Scarlett Johansson and Jessica Simpson, in her Master Workshop: Beautiful Makeup.

For a make-up matinée, the show’s lead artist, James Vincent, shed light on one of the most talked about topics in the industry—Understanding High Definition: a hands-on workshop that was shot on HD cameras and shown on HD monitors in real-time. Complimenting the transition of all broadcast to HD, the artists of CNN shared a behind-the-scenes look at products, techniques and tips. Also at the show were exclusive seminars from industry leaders Graftobian (Developing Hi-Def Technique for Film and Television) and “Lights, HD Camera, Action” by Roque Cozzette for Kett Cosmetics.

Check This Out!

The Powder Group is a one-stop make-up/beauty concierge service and resource for professionals and consumers who are passionate about the art of make-up. It offers intelligence in all aspects of the art of maquillage, from artist services and events to program development. Founded in 2003 by Michael DeVellis—also the founder of The Makeup Show; On Makeup magazine; The American Beauty Tour; and Evolution, an advanced artist retreat held semi-annually in Cape Cod—The Powder Group is comprised of professional and celebrity make-up and beauty talent from around the globe with backgrounds in fashion, editorial, television, film and special effects. In addition to its shows and seminars, The Powder Group offers onsite education by prearrangement. For more information, visit


Photography by Nadav Havakook

About Face: The Make-Up Show NYC

Rosie Perez gets a fix-up from Billy B.


About Face: The Make-Up Show NYC

The Makeup Show attendees check out the fall palettes.


About Face: The Make-Up Show NYC

Looks like make-up artists like cool haircolor, too.


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