Audrey Kitching, known for her pink hair, Stevie Ryan, who has created her own reel of characters online, Dirk Mai, an emo blogger and Chris Crocker, a YouTube star for his âLeave Britney Aloneâ video, have helped catapult Jarmanâs Hairroin Salon (www.hairroinsalon.com) in Hollywood to the top of Google searches. The salon has received more than 150,000 hits within six months and 105,000 views of their instructional videos with Stevie Ryan on YouTube in only two months.
âI didnât know anything about this world,â says Jarman. âIt fell into my lap at a fashion show, but I chose to take advantage of it.â
Six months ago, Jarman was working on designer Jared Goldâs fashion show. He used the online âcelebritiesâ as his models. Jarman decided to sponsor them and trade hair services for top friend positioning on My Space. Jarman does their hair free of charge and, in turn, they bring their computers, webcast getting their hair done, put Hairrroin Salon in their Top 5 and blog about itâdoing web work Jarman would not do herself.
âIâm a hairdresser, thatâs what I do, but this allows me to market my salon in a creative, cost-effective way that reaches millions.â
Jarman has since enlisted two salon employees to update the salonâs My Space page and hairroin.uber.com daily. Then the salonâs 200,000 âfriendsâ receive alerts from those sites to let them know the Hairroin pages have been updated.
âIt is a less invasive marketing approach that we feel is more effective. It drives us all to be more creative in order to have something to write about to generate more traffic.â
At the time of the shoot, the laptop was on broadcasting in real time.
Watch our behind-the-scenes video!
|Audrey Kitchingâs signature pink pastel hair has started a trend. âWeâre doing pinks weekly in the salon now, says Jarman.â Jarman bleaches Kitchingâs root with a red additive and custom blending four shades of Special Effects color. She also wears Haute Hollywood Locks Extensions in âMonroeville,â which are treated with Pink Special Effects.
Dress: Shareen Vintage; belt: For Love 21; shoes: Betsey Johnson; and earrings: Target
|Chris Crocker is known for his blonde hair. Jarman bleaches his hair and tones it with a Level-10 violet.
Pants: LF; Tank: H&M; sleeveless hoodie: Urban Outfitters
|Maiâs punk-rock bang and cropped sides are cut with a straight razor with no guard to get the sides to lay down. His black hair with the icy gray stripe is achieved with Wella Koleston. Perfect 2/0 darkest brown with 20 volume. The highlight is bleached out with 40 volume, toned with 9/16 and Silver Accelerator with Pastel Developer.
T-shirt: H&M; pants: Adidas; shoes: Converse for Target
|Stevie Ryan, aka Lil Loca, has a full head of Haute Hollywood Locks Extensions in âCatherine the Great.â Her deep raisin, red hair is colored with a Level-5 red violet and then a red cellophane glaze. Shirt and shorts: H&M;
shoes: Betsey Johnson; and necklace: Pistol nâ Pearls
Links Used in this Article
Photography: Steven Barston, www.stevenbarston.com
Hair: Janine Jarman
Hair Assistant: Dalinna Rubilio
Make-up: Noel Nichols, noelnichols.com, Stace-y Hummel
Photostyling: Jana-Lee Aaby