Expert Advice

Holiday Tips for Your Salon from PureOlogy

Web Editor | July 10, 2011 | 6:23 PM
• Show how you are going green this holiday season by supplying your cultivated consumers with eco-friendly alternatives for holiday haircare. Tout the environmentally responsible features of our holiday pre-packs so customers feel even better about their purchase.
• Take holiday shopping convenience one step further by setting up a gift wrap station in your salon and offer FREE gift wrap for clients purchasing holiday gifts.
• Create a beautiful holiday display near the front of your salon to capture customer attention. This way, your retail station will be the first thing they see when they walk in the door and the last on their way out.
•‘Tis the season of the Gift with Purchase. Reward customers on your gift list with a complimentary holiday travel bag as a bonus with any salon service purchase.
• Put customers at ease with subtly festive décor. Poinsettias, pinecones and mistle toe exude the essences of the season in a tasteful fashion for a naturally beautiful ambiance.
• Seduce the senses with the scents of nature. Invigorate with crisp, clean pine. Warm up with cozy scents of cinnamon and spice or vanilla and gingerbread. Try seasonal candles and potpourri which can also double as festive décor.

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