You may be experiencing clients who are cutting back—turning to boxed color, visiting cheaper salons or stretching appointments.
How do you combat their behavior and keep your own profits up? Here are a few tips to keep revenues up and clients loyal:
1. Retail. So your clients are stretching appointments? Then it’s even more important they have the right products to use at home! Stock their bathroom shelves with color-care shampoos, conditioning treatments and must-have styling products.
2. Botched Box Jobs. Unfortunately, many clients turn to boxed color from the drugstore as a cheaper alternative to professional services. The good news is—they won’t get the same results. So when your client comes to you with a botched box job, make sure you charge appropriately to fix it. She’ll be grateful for the beautiful new shade and have learned her lesson when it comes to do-it-yourself color.
3. A Cheaper Cut. There’s not much you can do if your client chooses to go to a different salon with lower prices. However, there’s a lot you can do to ensure she won’t want to leave your chair. Take your time with the consult each and every visit. Offer free bang trims between appointments. Give her a great salon experience complete with a massaging shampoo and gorgeous blow out. She may not appreciate these little extras until she’s gone somewhere that doesn’t offer them.
So, you work in a cool salon, keep up with trendy styles and dress the part. And, you think this is the big reason clients keep coming back to see you? Maybe for a first visit, but to retain clients, it’s the little things that count.
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