Are you marketing your color services and department to its full potential? Try these three tips to make sure color doesn’t fall under the radar.
1. The Right Menu. Be sure all of your color services are listed with full, accurate descriptions and price range. But remember, clients are paying for your expertise. Let them know (right on the menu) that prices will vary based on each individual client.
2. Advanced Consultation. When consulting with a color client, be very specific about each step you are going to take, the formulas you are going to custom mix and the time it will take. It’s important that the client realizes this is not something she can duplicate at home with a box of color.
3. Booking and Retail. Pre-booking is the best thing you can do for your color business. Market it with incentives and reminders to clients. Same goes with retailing. With color, retailing should be a breeze. Professional color-care products are necessary to keep up the gorgeous color you created and your client just paid for. She’ll want to make it last as long as possible.
Artist Connective member Emily Buffi is stopping thumbs left and right with her cool, cohesive Instagram aesthetic that pays homage to the '90s. She shares what she uses to create her signature vibe on her feed and in her stories.
There are some things in life that come together just like a fairytale. For NovaLash founder and CEO Sophy Merszei, her dream to make the world more beautiful one lash at a time has turned into an empire of lashing success—the brand celebrates its 15th anniversary this month.
See how colorist Kristin Grip is using her Instagram platform to share side-by-side comparisons of filtered images and unfiltered images, in an effort to educate clients and the industry about the realities of today's hair inspo photos.
Same hair, two different ways of capturing. For years, Hannah Menor, a San Diego-based colorist and stylist, exclusively used her iPhone to capture images of clients for posting on her @hannahdisconnected Instagram page. Then she got a Canon camera--see the difference between the two!
You worry that raising your prices might cause strain on your clients. They may even leave. But as a businessperson, you really can’t afford not to raise your prices. Here are some smart strategies on how to raise your prices right.
Living and working with intention is taking a step back to really take the time to see where we are at and where we want to be. Read through one stylist's suggestions for being thoughtful and responsive in her life and her career.
The beauty industry comes in contact with a form of human trafficking known as sex trafficking and in Ohio, it has become so common that stylists are required to take a course on human trafficking in order to keep their license. Learn how you can help identify the signs and possibly save a life.
Recently, at a salon happy hour, I shared a bottle of wine with a group of receptions. You know I wanted to get the skinny on the challenge of balancing both clients and salon professionals. I started by asking them what their pet peeves were...