Expert Advice

Smart Marketing of Color Services

Laurel Nelson | July 10, 2011 | 6:24 PM
Are you marketing your color services and department to its full potential? Try these three tips to make sure color doesn’t fall under the radar.

1. The Right Menu. Be sure all of your color services are listed with full, accurate descriptions and price range. But remember, clients are paying for your expertise. Let them know (right on the menu) that prices will vary based on each individual client.

2. Advanced Consultation. When consulting with a color client, be very specific about each step you are going to take, the formulas you are going to custom mix and the time it will take. It’s important that the client realizes this is not something she can duplicate at home with a box of color.

3. Booking and Retail. Pre-booking is the best thing you can do for your color business. Market it with incentives and reminders to clients. Same goes with retailing. With color, retailing should be a breeze. Professional color-care products are necessary to keep up the gorgeous color you created and your client just paid for. She’ll want to make it last as long as possible.

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