Expert Advice

Bundled Pricing

Web Editor | July 10, 2011 | 7:07 PM
Bundled Pricing!

To build slow Tuesdays and help clients through tough times Gerald Haynes, owner of Geraldo’s of Northville in Plymouth, Michigan, sends out e-blasts for any trio of services at a bundled price. For instance, when clients book hair color, a facial and a manicure, they receive 20-percent off the ticket.

“We’re learning not to send them too far in advance, to avoid killing the days before Tuesday,” says Haynes. “Clients almost always choose hair color as one of the services.”

By holding staff contests and offering client rewards, he now has 3,000 e-mail addresses. And by letting clients choose their own service trio to discount, he’s helping them afford what they want, which is exactly what marketing pros advise.

More from Expert Advice

Expert Advice Sponsored by Salon Centric

You’re Ready to Raise Your Prices. Now What?

January 14, 2019

You worry that raising your prices might cause strain on your clients. They may even leave. But as a businessperson, you really can’t afford not to raise your prices. Here are some smart strategies on how to raise your prices right.

Load More