To build slow Tuesdays and help clients through tough times Gerald Haynes, owner of Geraldo’s of Northville in Plymouth, Michigan, sends out e-blasts for any trio of services at a bundled price. For instance, when clients book hair color, a facial and a manicure, they receive 20-percent off the ticket.
“We’re learning not to send them too far in advance, to avoid killing the days before Tuesday,” says Haynes. “Clients almost always choose hair color as one of the services.”
By holding staff contests and offering client rewards, he now has 3,000 e-mail addresses. And by letting clients choose their own service trio to discount, he’s helping them afford what they want, which is exactly what marketing pros advise.