Does your desk generate money, or do you view it as pure expense? At Robert Jeffrey Salon in Chicago, owner Robert LaMorte applied a two-pronged approach to profitizing his desk. First, he reviewed bookings and fine-tuned desk personnel’s hours, so staffing harmonized with salon traffic. Next, he created a front-desk dollar generator with the BleachBright teeth whitening system.
Working a trade show deal, he got the $3,000 system on consignment. The salon keeps $30 from every $99 service. In half a day, desk personnel were trained to deliver the service and received certification. Clients insert their own whitening trays, then the employees turn on the blue light that all does the work. Service time: 20 minutes.
“We promoted the service with window signs, flyers and mirror-talkers; the stylists all got the service at a discount,” says the salon’s manger, Shelly Wilson. “The first month, we had 15 bookings.”
With 108,000 Instagram followers, styling and top beauty influencer Shelley Gregory (@shelleygregoryhair) knows her way around social media, including the hashtag component. Here’s how she maximizes her hashtag game.
Hair colorist Lisa Walker, @lisalovesbalayage, draws an audience with her outgoing personality and mad color skills--her Instagram name says it all. The artist is also traveling the country with her Balayage Bootcamp and teaching other artists her techniques and tips. Here, Walker shares five tips for a successful consultation.
So, you work in a cool salon, keep up with trendy styles and dress the part. And, you think this is the big reason clients keep coming back to see you? Maybe for a first visit, but to retain clients, it’s the little things that count.
With no knowledge of how to own or manage a beauty salon, Kimberly Broyles-Meisterhans, a nail tech with a loyal clientele, took over a failing salon with only three employees and one receptionist. Here's her story of success.
You've probably seen Hai Tran (@hai.stylist)'s viral-on-Instagram post about the color journey from black to blonde, which maps out the time, cost, and sessions it takes to a client to get from a box-dye black to a pale silver. But, the rest of his page is just as well-organized and beautifully organized. Learn more about Tran here.
Stylists who excel in the art of the updo often develop clever little tricks for creating outstanding work. Here are three go-to techniques, created by Sexy Hair artists, used to create the three looks in their latest collections.