Alterna's 'Equilibrium' Exposed

by Alicia Liotta | July 10, 2011 | Bookmark +

When Alterna's Global Creative Director, Michael Shaun Corby, conceived the brand's 2009 collection he searched the globe for inspiration. Equilibrium, Alterna's latest collection, "is really about finding balance while celebrating diversity in life, beauty and techniques," says Corby. "I want to take people on a journey."

You can view or download technicals for these four looks here. Simply click the links found below each picture.


Uptown The uptown look comes from Russia, it explores the place where queen meets peasant. Here, Corby uses his new five-point ponytail technique and luxurious fabrics and wefts of hair to finish. -Download the PDF. -View this technical now.	London Corby uses classic British hair cutting techniques mixed with a punk-rock sensibility to achieve this androgynous style. -Download the PDF. -View this technical now.

Innovative techniques played an important role in creating the cuts for Equilibrium. "If you watch the way hairdressers work, they focus on the back of the head," observes Corby. "I began every cut and style in this collection focusing on the front of the head."


Downtown This look celebrates all things Hollywood. Using the red carpet as inspiration, Corby creates soft waves by starting in the front and working toward the back with a combination of iron-work and classic finger waves. -Download the PDF. -View this technical now.	Tokyo An expression of the high-tech culture of Tokyo, this style is created with Corby's new and unique cutting technique that uses 15 points of balance around the head as reference to establish a perfectly balanced cut. -Download the PDF. -View this technical now.