Although your clients peruse fashion magazines and style books for inspiration on their next looks, one of their primary sources for the latest trends is you and your salon team. How many times have you had a client admire your cut or ask about another stylist’s hair color? As we move into a new season, think about what you can do to inspire clients to continually update their styles. Here are a few tips:
Be subtle. Is your clientele more conservative? Make subtle changes to your hair that reflect current trends without going overboard. Lighten and darken your shade according to seasons and keep your cut around the same length with subtle shape variations. The changes you make can be great talking points on updating a client’s own look without taking drastic measures.
Complete makeover. Are you completely bored with your look? Whether you go from being a blonde to being a redhead or crop your long locks into a sleek bob, make sure you choose a new style that is 100-percent flattering. If your clients are admiring your new look, talk to them about a makeover that will work for their hair.
Dress for the hair. Your hair looks great, but what about the rest of you? Choose clothing and make-up that flatter your look. If you make a drastic change, be prepared to change up everything—accessories, cosmetics, shoes, etc. Clients are watching you for style cues. Inspire them with a head-to-toe look each and every time.
There are some things in life that come together just like a fairytale. For NovaLash founder and CEO Sophy Merszei, her dream to make the world more beautiful one lash at a time has turned into an empire of lashing success—the brand celebrates its 15th anniversary this month.
See how colorist Kristin Grip is using her Instagram platform to share side-by-side comparisons of filtered images and unfiltered images, in an effort to educate clients and the industry about the realities of today's hair inspo photos.
Same hair, two different ways of capturing. For years, Hannah Menor, a San Diego-based colorist and stylist, exclusively used her iPhone to capture images of clients for posting on her @hannahdisconnected Instagram page. Then she got a Canon camera--see the difference between the two!
You worry that raising your prices might cause strain on your clients. They may even leave. But as a businessperson, you really can’t afford not to raise your prices. Here are some smart strategies on how to raise your prices right.
Living and working with intention is taking a step back to really take the time to see where we are at and where we want to be. Read through one stylist's suggestions for being thoughtful and responsive in her life and her career.
The beauty industry comes in contact with a form of human trafficking known as sex trafficking and in Ohio, it has become so common that stylists are required to take a course on human trafficking in order to keep their license. Learn how you can help identify the signs and possibly save a life.
Recently, at a salon happy hour, I shared a bottle of wine with a group of receptions. You know I wanted to get the skinny on the challenge of balancing both clients and salon professionals. I started by asking them what their pet peeves were...
It's no surprise that influencer marketing is marketing's biggest tool today. It's also one of the most exciting, fastest growing—and changing—areas for salon careers or professional development. Here's how to position yourself for Instagram success.