Although your clients peruse fashion magazines and style books for inspiration on their next looks, one of their primary sources for the latest trends is you and your salon team. How many times have you had a client admire your cut or ask about another stylist’s hair color? As we move into a new season, think about what you can do to inspire clients to continually update their styles. Here are a few tips:
Be subtle. Is your clientele more conservative? Make subtle changes to your hair that reflect current trends without going overboard. Lighten and darken your shade according to seasons and keep your cut around the same length with subtle shape variations. The changes you make can be great talking points on updating a client’s own look without taking drastic measures.
Complete makeover. Are you completely bored with your look? Whether you go from being a blonde to being a redhead or crop your long locks into a sleek bob, make sure you choose a new style that is 100-percent flattering. If your clients are admiring your new look, talk to them about a makeover that will work for their hair.
Dress for the hair. Your hair looks great, but what about the rest of you? Choose clothing and make-up that flatter your look. If you make a drastic change, be prepared to change up everything—accessories, cosmetics, shoes, etc. Clients are watching you for style cues. Inspire them with a head-to-toe look each and every time.
With 108,000 Instagram followers, styling and top beauty influencer Shelley Gregory (@shelleygregoryhair) knows her way around social media, including the hashtag component. Here’s how she maximizes her hashtag game.
Hair colorist Lisa Walker, @lisalovesbalayage, draws an audience with her outgoing personality and mad color skills--her Instagram name says it all. The artist is also traveling the country with her Balayage Bootcamp and teaching other artists her techniques and tips. Here, Walker shares five tips for a successful consultation.
So, you work in a cool salon, keep up with trendy styles and dress the part. And, you think this is the big reason clients keep coming back to see you? Maybe for a first visit, but to retain clients, it’s the little things that count.
With no knowledge of how to own or manage a beauty salon, Kimberly Broyles-Meisterhans, a nail tech with a loyal clientele, took over a failing salon with only three employees and one receptionist. Here's her story of success.
You've probably seen Hai Tran (@hai.stylist)'s viral-on-Instagram post about the color journey from black to blonde, which maps out the time, cost, and sessions it takes to a client to get from a box-dye black to a pale silver. But, the rest of his page is just as well-organized and beautifully organized. Learn more about Tran here.
Stylists who excel in the art of the updo often develop clever little tricks for creating outstanding work. Here are three go-to techniques, created by Sexy Hair artists, used to create the three looks in their latest collections.