Expert Advice

NovaLash Founder and CEO Sophy Merszei Reflects on the Brand's 15th Anniversary

There are some things in life that come together just like a fairytale. For NovaLash founder and CEO Sophy Merszei, her dream to make the world more beautiful one lash at a time has turned into an empire of lashing success—the brand celebrates its 15th anniversary this month.

Expert Advice

Should You Become a Hairdresser?

Some things to ask yourself if you are considering a career as a stylist from someone who has been doing hair--and loving it--for more than 40 years.

Expert Advice

Filtered Vs. Reality: How One Colorist is Managing Client Expectations with Hair Inspiration Photos

See how colorist Kristin Grip is using her Instagram platform to share side-by-side comparisons of filtered images and unfiltered images, in an effort to educate clients and the industry about the realities of today's hair inspo photos.

Expert Advice

Capturing Your Content: iPhone and Android vs Canon Rebel T6i

Same hair, two different ways of capturing. For years, Hannah Menor, a San Diego-based colorist and stylist, exclusively used her iPhone to capture images of clients for posting on her @hannahdisconnected Instagram page. Then she got a Canon camera--see the difference between the two!

You’re Ready to Raise Your Prices. Now What?

You worry that raising your prices might cause strain on your clients. They may even leave. But as a businessperson, you really can’t afford not to raise your prices. Here are some smart strategies on how to raise your prices right.

5 Reasons To Do Online Booking

If you’re thinking about offering online booking options, and you have questions, here are insights from Rosy Salon Software Founder Jim Bower.

Expert Advice

Stylists, Start the New Year Right: A List of 16 Ways to Be Healthier, Happier in 2019 and Beyond

This year, make yourself a priority.

Expert Advice

Moving into the New Year, How to Live and Work with Intention

Living and working with intention is taking a step back to really take the time to see where we are at and where we want to be. Read through one stylist's suggestions for being thoughtful and responsive in her life and her career.

Expert Advice

Become Educated About Sex Trafficking and Make Your Salon a Safe Harbor

The beauty industry comes in contact with a form of human trafficking known as sex trafficking and in Ohio, it has become so common that stylists are required to take a course on human trafficking in order to keep their license. Learn how you can help identify the signs and possibly save a life.

Expert Advice

Salon Receptionists Talk About How Stylists Can Be More Successful

Recently, at a salon happy hour, I shared a bottle of wine with a group of receptions. You know I wanted to get the skinny on the challenge of balancing both clients and salon professionals. I started by asking them what their pet peeves were...

Expert Advice

Salon Digital Summit: 3 Keys to Positioning Yourself to Make Money from Social Media

It's no surprise that influencer marketing is marketing's biggest tool today. It's also one of the most exciting, fastest growing—and changing—areas for salon careers or professional development. Here's how to position yourself for Instagram success.

Expert Advice

Cory Couts, Global President KAO, Salon Division, Shares Solutions To Salon Challenges

Goldwell's Cory Couts has spent his adult life in the professional salon industry. Now, as Global President KAO, Salon Division, he can view the industry from an international perspective. Here he shares his insight about the challenges faced globally.

Expert Advice

Zach Mesquit Shares Instagram Tips

Zach Mesquit shares why he changed his handle from @platinumperfection and offers tips to build a following.

Expert Advice

The Value of Salon Service Add-Ons: Extras That Count  

Win a new client's repeat business with excellent service and the “something extra” that distinguishes your salon from a million others.

Retail: Big Salon or Small Studio, You've Got This!

Having had the opportunity to work with many salons around the world for many years, Pat Parenty offers insights into retailing success.